I suck at waking up. I snooze all the time and wake up later than I want to. So, I made something that would force me out of bed every morning. The Ramos Alarm clock.
I then figured, why not put it on Kickstarter? It turns out that a lot of people also have this problem. In a couple of months we raised a $150k which was enough to start an alarm clock business. We quickly opened a Shopify store after the Kickstarter campaign, and have been hand making these special alarm clocks ever since!
How did you earn your first sales? Which channels are now generating the most traffic and sales for you?
Our first sales were done through Kickstarter traffic. We were lucky to get tons of media attention (we got made fun of on SNL!) during the campaign which spilled over to our online store after the campaign ended.
Currently blogs seem to be the best way to get sales for us. We've advertised on Facebook and Google Ads (we even did an ad in GQ once) but nothing beats a blog post on a gadget blog with a big following to generate sales.
Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?
Shopify's back end tools are fantastic. The orders are all in one place and there's endless apps to facilitate efficiency during growth and expansion.
We're still a small shop and our volume is at a level were we can handle shipping and fulfillment ourselves. We export the order data into UPS worldship and simply click, print and ship clocks. The customers gets the automated tracking and everyone's happy!
What are your top recommendations for new ecommerce entrepreneurs?
As makers who manufacture their products, we were always very focused on the technical side of the business and get the product just right. Once that was taken care of we realized that there was another side to business that is equally important (and hard!) which is marketing. Take the time to devote resources to the selling side of the business and go out there and hustle!