Hot Rod Steel Guitars

After years of selling guitars built by other brands and dealing with their shortcomings, I finally decided to start my own brand and offer guitars totally dialed in for my customers. I found myself having to tweak and adjust other brands that essentially sold their instruments in the same condition as they came off the boat.

I went ahead and made contacts with several overseas builders, finally settling on what I found was the best builder out there. We then set up a system here in our Southern California workshop where we dialed in out instruments to play and feel like those costing many times our price point. The results have been fantastic and we have now sold over 500 instruments total. More impressively, we've sold over 100 in the last 75 days!

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

We started out using both eBay and selling through another dealers website to launch the brand. Unfortunately, I had yet to hear of Shopify and basically spent a year and a half going back and forth with a web designer discussing the possibilities of launching a new HOT ROD STEEL site dedicated to your brand. Money had been tight and it was something we wanted to get to but couldn't quite afford. Being able to start a professional looking and working site with Shopify without a $10,000 initial investment was a godsend!

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

Thru Shopify, the control panel included has been a fantastic tool for us. Adding items, making changes, keeping track of sales and traffic has been so easy and well thought out. We've since added the Shopify Facebook app to our new Facebook page. What a great tool for Facebookers to find you and shop your site without leaving Facebook!

What are your top recommendations for new ecommerce entrepreneurs?

Dive in, choose the correct interactive theme that will allow your site to be seen well on both Ipad's and mobile phones. Take good photos and write good copy. Make simple video's that can demonstrate your products and attach them to your items on your site. Shopify makes it all so easy and seamless! We're on pace to do over $500,00 in sales this year, and Shopify has made so many things easy to keep track of as our business grows.

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