Introduce your business and tell us your story: How did you decide on what to sell, and how did you source your products?

The product we were looking for needed to be simple to sell. So we searched for a unisex and one-size product in order to meet everyone's interests and get a quick social response thanks to the advertisement made by the photos of our customers. In order to find the best valuable offer for the products we need, we looked for an overseas supplier. They offered us an high quality product for the price and reasonable MOQ with a quick service and delivery time.

How did you earn your first sales? Which channels are now generating the most traffic and sales for you?

We started to send sunglasses to bloggers on Instagram to have a quicker response. At the same time we were advertising our products on Facebook and its channels. Both combined helped us to reach our goals very quickly. With any doubt, Facebook is the way! The advantage of using socials as an advertisement platform is that people spend mostly of their time on it, so if you use techniques as retargeting your results will surely improve.

Tell us about the back-end of your business. What tools and apps do you use to run your store? How do you handle shipping and fulfillment?

We definitely recommend Retargetapp App because it makes Facebook dynamic ads set up quicker and simpler. We also use Langify app to translate all the contents on our site to reach different markets with one site. We personally fulfill our orders ensuring a very fast service for all our customers thanks to the worldwide express delivery. An efficient shipping service is the basis of a successful e-commerce store and it will affect the whole shopping experience.

What are your top recommendations for new store owners?

Customers have to feel safe on your store. Having a strong presence online and being social will really help them to be part of the movement. All the attentions given to your customers will allow you to build a solid target which will make you grow.

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