Sell sunglasses online

Start, run, and grow your sunglass business

Get the training, tools, and support you need to build the sunglass business you’ve always wanted.

Everything you need to sell sunglasses

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online sunglass store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your sunglass store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your sunglass business encounters.

Learn more about selling sunglasses

  • If you're planning to sell sunglasses online, consider doing so with a Shopify store. You can customize your online store with any of the 70+ themes Shopify offers to differentiate yourself from the competition, and use high-quality images and detailed product descriptions to convince customers to buy from you. Shopify also enables you to accept orders for custom-made sunglasses and deliver them anywhere in the world at reasonable rates.

  • Among the many platforms available to ecommerce businesses, Shopify stands out as the best for selling sunglasses. With Shopify, your customers can easily buy your sunglasses online and pick them up at any of your stores or have them delivered to their door. And you'll get notified when product inventory is running low so you never have to worry about running out of stock. Shopify also makes it possible for your online customers to visit your physical store to make an exchange or collect a refund if needed.

  • Yes, you can sell sunglasses on Shopify—no matter the style, size, or design. Shopify's smart cataloging system lets you upload pictures and video of your sunglasses for your customers to explore. And by downloading Shopify's mobile app, you can manage your store from anywhere in the world.

  • Yes, selling sunglasses is profitable. According to Grand View Research, the global sunglasses market was valued at $14.5 billion in 2018 and has continued to grow since then.

  • The price of sunglasses is usually determined by brand name, design, product quality, opacity, and other factors. It's a good idea to check your competition to make sure you're pricing your sunglasses competitively. You can also use Shopify’s free profit margin calculator to ensure you aren't running at a loss.

  • The kinds of sunglasses the sell the best are Wayfarer style, aviator, cat eye, oversized, and sport sunglasses. Prescription and custom-made sunglasses are also in high demand.

  • One good example of an online sunglasses store is William Painter, a Shopify-powered fashionable sunglasses store with an exquisite website layout that highlights product reviews, features, and prices.

Scale your sales

Powerful apps

Showcase your sunglasses with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your sunglasses online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For sunglass businesses at every stage and size

Basic Shopify

Best for new ecommerce businesses with occasional in-person sales

$29per month

Shopify

Best for growing businesses selling online or in-store

$79per month

Advanced Shopify

Best for scaling businesses that require advanced reporting

$299per month

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