Sell dresses online

Start, run, and grow your dress business

Get the training, tools, and support you need to build the dress business you’ve always wanted.

Everything you need to sell dresses

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Professional tools

Create an online dress store that reflects your unique brand with over 4 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.

Smart marketing

Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your dress store by using Shopify’s built-in SEO tools and integrated blogging.

Award-winning support

Connect with Shopify customer support over online chat, phone, or email. Support is available 24/7, and can help with almost any challenge your dress business encounters.

Learn more about selling dresses

  • To sell dresses online, first make sure you know what kinds of dresses you want to sell. You can start by categorizing your wardrobe: summer and winter, vintage or chic, or whatever you prefer. Once you do that, you can create a Shopify store, customize it, then add quality images and descriptions in minutes. You can upload photos and write descriptions of your dresses, customize your store from a range of themes, and start selling right away.

  • You can sell dresses on Shopify. With Shopify’s glamorous clothing store themes, your store can have its own unique look. You can also connect your store to social media feeds like Instagram or Pinterest. And, with Shopify’s blog feature, you can make posts about your dresses to help new customers easily find you on Google.

  • Whatever features or tools you need to set up a unique store, Shopify has that. Like many online and offline vendors, you can take advantage of Shopify’s over 100 payment gateway and Shopify POS. It allows you to receive in-person payments and sync that with your online earnings. Shopify App store also has apps to enhance the functionality and uniqueness of your store. Whether you want to create unique Ads, share positive customer reviews, keep up with deliveries or help customers find their correct size, you’ll find an App for what you need. Shopify also keeps you close to your customers by letting you call, text, or send emails to confirm delivery, announce a restock or encourage purchase in case of cart abandonment.

  • Yes, selling dresses is profitable. An average boutique owner makes about $74,000 a year. Of course, depending on your pricing and your clothes, you could make more or less.

  • The best practice for pricing dresses is to analyze your competitors and calculate your costs using Shopify’s free profit margin calculator.

  • There are many different types of popular dresses, such as wedding dresses, little black dresses, animal print dresses, maxi dresses, bodycon dresses, evening gowns, and more.

  • A popular Canadian dress store on Shopify is Suzy Shier, which sells dresses, tops, bottoms, outerwear, accessories, and more.

Scale your sales

Powerful apps

Showcase your dresses with professionally edited photos or build customer loyalty with rewards programs. With over 80 options in the Shopify App Store, you can customize your store experience and test for success.

Sell everywhere

Sell your dresses online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.

Scalable pricing plans

For dress businesses at every stage and size

Basic Shopify

Best for new ecommerce businesses with occasional in-person sales

$29per month

Shopify

Best for growing businesses selling online or in-store

$79per month

Advanced Shopify

Best for scaling businesses that require advanced reporting

$299per month

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