141 search results for “pop-up”

How to Create a Successful Pop-Up Shop [Video Series]

How to Create a Successful Pop-Up Shop [Video Series]

Melissa Gonzalez, Lion'esque Group | Shopify Retail

When Marc Jacobs, J.Hilburn, or Prince of Scots want to create a unique pop-up experience for their customers, they turn to none other than Melissa Gonzalez from the Lion'esque Group to guide them through concept to execution. 

Not only has she helped create more than 70 pop-up retail experiences in New York City, Los Angeles and the Hamptons, she also sits on the board of advisors for the Storefront, a pop-up space marketplace, and is a co-founder of The Market, a pop-up retail and branding program.

For her work in helping create such outstanding pop-up experiences, Marc Jacobs was honored with the CLIO Image Award for experiential engagement, and J.Hilburn was recognized as a finalist for the New York Design Award for marketing and branded experiences. 

Clearly, she's a busy woman. But, we've been lucky to have her share her insights from the field in the form of blog posts spanning topics like how to plan a pop-up and designing immersive retail experiences all the way to case studies from merchants she's personally worked with. 

Today, however, we're excited to launch our new video series "How to Create a Successful Pop-Up Shop" featuring Melissa, where she breaks down everything you need to know to create an unforgettable temporary retail experience for your brand. 

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8 Reasons Why You Need To Do A Pop-Up Shop [Infographic]

8 Reasons Why You Need To Do A Pop-Up Shop [Infographic]

8 reasons to do a pop-up shop | Shopify Retail

Pop-up shops are the Snapchat of retail, most of their magic comes from their temporary and "get-it-while-it-lasts" nature. 

In fact, according to Specialty Retail, pop-ups are expected to be a $8 billion a year industry, and has everyone from Warby Parker to popular boy band One Direction trying to get in on the action.

Not only can the location of a pop-up vary but brands use them for a wide array of purposes, from creating an unforgettable and branded experience for consumers that generate buzz and brand awareness, to quickly testing and experimenting in what used to be costly retail waters. In essence, pop-ups are transforming the way we shop.

Over the last few months, we've been busy creating resources to help merchants who might have only sold exclusively online to consider thinking about pop-ups shops as another sales channel. From picking and negotiating the perfect location, designing the store interior and displays, to marketing and evaluating your success, we hope to provide everything you'll need to get started.

Regardless of whether you're considering your first pop-up or have a few under your belt, here are eight reasons why every ecommerce merchant should consider giving pop-up shops a chance.

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3 Questions Every Merchant Needs to Ask Themselves When Planning a Pop-Up

3 Questions Every Merchant Needs to Ask Themselves When Planning a Pop-Up

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Taking the leap from selling exclusively online to entering the world of physical retail doesn't have to be an "all-in" experience. In fact, thanks to the rise of the pop-up, you can now experiment with offline retail while avoiding all the risks and overhead costs that come with starting a traditional brick and mortar operation.

However, in order to save you from losing sleep (and money) over planning your first physical retail experiment, we're going to walk through the most important questions you'll need to ask yourself when launching a pop-up. 

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Why You Should Consider a Holiday Pop-Up Shop

Why You Should Consider a Holiday Pop-Up Shop

Holiday pop-up shop | Shopify Retail blogWith the winter holidays upon us, you may be thinking about how to engage shoppers and increase sales for your retail business this time of year. There are several ways to do that, such as adding seasonal products to your inventory, boosting advertising, and offering major discounts. One avenue you may not have considered is creating a holiday pop-up shop.

Pop-up shops, which are any short-term, temporary retail events, are growing in popularity. No longer solely the domain of small or online retail businesses, pop-ups are now common among large, mainstream companies like Nordstrom, Best Buy, and Amazon. They’re an effective way to promote new products, test out an emerging market, liquidate surplus inventory, and increase brand awareness — all while keeping overhead costs low.

The holiday season, when shoppers are out in full force and consumer spending peaks, is the optimal time to try a pop-up shop. In fact, according to a PopUp Republic report, 61% of shoppers list seasonal products as the main reason to shop at pop-up shops over the holidays.

In this article, we’ll run through some of the main reasons why you should consider having a holiday pop-up shop and provide tips on how to get started.

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The Ultimate Guide to Pop-Up Shops

The Ultimate Guide to Pop-Up Shops

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For both consumers and retailers alike, the digital divide between the online and the offline world of commerce are collapsing. Out of the rubble, a new future is emerging, one in which consumers expect to seamlessly choose between making a purchase online, in-store, or frankly wherever they find themselves.

As merchants shuffle to reorganize themselves, one trend that becomes more and more apparent and shows no signs of disappearing is the pop-up shop. With the appeal of a temporary rental agreement, the possibility of creating highly engaging and targeted experiences, and customers who jump at the idea of something exclusive, pop-up shops are the new cool kids on the retail block.

Pop-up shops provide online retailers a low-cost and highly-effective sales channel that not only increases brand awareness, but provides a means to get a taste of conducting business face-to-face and reap the advantages of observing customer reactions to products and quickly soliciting their feedback. But, if you’ve only ever sold online, where do you even start?

Luckily, we know how hard it can be to get your feet wet with physical retail when you’ve only sold online, which is why over the past few months, we’ve provided extensive resources around getting started and finding success with pop-ups.

Today, we’re proud to announce an even more extensive resource with the launch of “The Ultimate Guide to Pop-Up Shops.”

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How Two Fashion Designers Used a Pop-Up Shop to Build Their Brand and Better Understand Their Customers

How Two Fashion Designers Used a Pop-Up Shop to Build Their Brand and Better Understand Their Customers

Vanessa and Hattie, VallarinoSaltonstall | Shopify Retail

Last winter, the designers behind VallarinoSaltonstall contacted our offices inquiring about popping-up for spring at RSPOP, one of our partner spaces at the Roger Smith hotel. This was their first experiment with brick-and-mortar retail and they wanted to “get it right”.

For the following three months, we worked closely with designers Hattie and Vanessa to conceptualize and plan for their first pop-up store.

The original plan was for a 1 month pop-up and after a successful opening they extended for two months. Wanting to profile their success as inspiration for other brands interested in doing a pop-up, I interviewed them for a case study around how they went from idea to executing their pop-up for two whole months. 

From merchandising and marketing to how weather and store hours affected sales, here is what Hattie and Vanessa had to share about their experience.

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How to Evaluate Your Pop-Up Shop's Success (4 Metrics and 5 Tools to Help You Through the Process)

How to Evaluate Your Pop-Up Shop's Success (4 Metrics and 5 Tools to Help You Through the Process)

Measuring a pop-up shop's success | Shopify Retail

Let's face it, running a pop-up shop is hard work. There are a lot of moving pieces that have to come together for a limited time experience that requires a lot of time, money, and sweat investment to make it happen. 

So, how do you make it worth your while? 

The answer to this question lies in coming up with a list of goals you'd like to accomplish through the pop-up shop and coming up with a way to track and measure your key performance metrics, along with getting feedback based on the data you collect and the people you interact with both digitally and in-person. 

Luckily, when you use Shopify POS for your pop-up shop, you get access to a robust reporting back-end that provides key insights into metrics that matter for your business. There's also a handful of social media tracking tools that let you understand the impact of the buzz your pop-up shop was able to build online.

Measuring return-on-investment (ROI) is an important facet to making pop-up shops work for your business, this post will help you explore what you need to pay attention to in order to determine just how big of a success your pop-up really was.

Let's get started. 

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The DIY Guide to Launching and Marketing Your First Pop-Up Shop

The DIY Guide to Launching and Marketing Your First Pop-Up Shop

Launching a pop-up shop | Shopify Retail

Opening a pop-up shop is one of the best ways to build buzz for your brand, reach new audiences and generate more sales for your business. To help you get stared on your pop-up adventure, I previously covered how to go about determining goals for your pop-up shop and how identifying these goals can better inform decisions on creating an immersive retail experience.

Now, it’s time to revisit your goals and priorities, and begin crafting a pop-up marketing strategy with the assumption that you've picked your location, scouted it to the best of your abilities, negotiated a good deal with the landlord and have already dived into designing your store. 

But, before getting started on marketing your pop-up shop, it's important to remember that regardless of the campaign you're launching, the messages you send need to have a strong hook, create urgency and target people that write about the product or promise you're selling. There must also be a method like crafting a calendar of PR and social objectives, in order to empower you to have a more effective approach.

In this post, we will explore how you can take advantage of traditional media outlets, engage influencers, learn to craft an editorial calendar for your social strategy and finally when you should turn to guerrilla marketing.

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Despite Full-time Jobs, These Two Entrepreneurs Ran a Successful Pop-up Shop for Their Online Store

Despite Full-time Jobs, These Two Entrepreneurs Ran a Successful Pop-up Shop for Their Online Store

Steven and Jason, The Good South | Shopify Retail

What happens when two university admissions counsellors decide to bring their passion for Southern style and access to education together? Well, if you ask Steven and Jason, they'll tell you an online store that sells hand-crafted bow ties and two entrepreneurs who just ran their first successful pop-up store inside a trendy women's boutique in Mississippi.

This case study walks you through the journey of two friends and their quest to run a side business while using a portion of their proceeds to help students out with scholarships for school. From coming up with a concept, going through the search for manufacturers, setting up their online storefront, to what it takes to run a pop-up, these two have a lot of great tidbits and insight to share.

Whether its using pop-ups shops to add another sales channel or using them as a way to increase brand awareness, The Good South, is a testament to why the trend is here to stay and why every ecommerce entrepreneur should consider giving them a shot.

Let's dive right in. 

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Small Storefront, Big Impact: Distinguish Your Brand with a Pop-Up Store at Expos

Small Storefront, Big Impact: Distinguish Your Brand with a Pop-Up Store at Expos

Pop-up stores at expos | Shopify Retail blogEver thought of running a pop-up store in your business? This “here today, gone tomorrow” type of retail storefront can help generate buzz with consumers and increase your sales.

You immediately provoke a sense of urgency, since a pop-up store isn’t a permanent installation. You can also create an immersive experience by bringing select items directly to customers so they can touch, see, and interact with a product before buying (an especially useful benefit for stores that mostly operate online).

The pop-up store concept offers a unique buying experience and the novelty alone can be enough to attract buyers. And when it comes to competing for attention at giant expos where retailers are set up shoulder-to-shoulder, many forgo the crowded expo hall floor and focus just on temporary storefronts.

Running the pop-up store instead of attending the expo also means less elbowing for shoppers’ attention, and potentially capturing more foot traffic from all the other, non-marathoners (but still serious shoppers) who prowl Newbury and Boylston Streets every day.

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