17 search results for “Michelle da Silva”

Why the Retail Industry Isn't All Doom and Gloom

Why the Retail Industry Isn't All Doom and Gloom

Retail industry | Shopify Retail blogIf you’ve been keeping up with headlines about the retail industry, your outlook could be pretty grim. Sales are declining, malls and department stores are shuttering, and retail employees are experiencing mass layoffs.

From all this negative news, it’d be easy for retail merchants to think that no one was shopping these days. But don’t give into any pessimism — the seismic shifts in the retail industry are actually benefitting many small businesses and specialized merchants.

That’s why we chatted with one industry expert: to dispel any feelings of doom and get a more realistic perspective on the changes transforming retail. So, read on for more details on how these changes may actually benefit your business.

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5 Strategies to Future Proof Your Brick-and-Mortar Store

5 Strategies to Future Proof Your Brick-and-Mortar Store

Future proof retail stores | Shopify Retail blogSeveral years ago, as ecommerce exploded and more retailers started selling online, it seemed as though the days of brick-and-mortar businesses were numbered. Major online retailers like Amazon were a viable threat to offline retailers, and many large, national chains including Macy’s and Walmart began closing physical store locations.

What seemed like an inevitable fate for brick-and-mortar businesses, however, hasn’t in fact been true. When it comes to the number of sales made overall, only a small percentage are completed online. According to the Harvard Business Review, sales made at brick-and-mortar stores accounted for 92.3% of retail sales in the first quarter of 2016. Even more telling, there was only a 0.8% shift from offline to online sales between 2015 and 2016.

So, despite all the doom and gloom around the industry, the stats actually point to a bright future for brick-and-mortar retailers — at least for those that are smart and adaptable. The truth is, while shoppers will continue to visit stores to make purchases for many years to come, what they expect from stores will be different. Not only will offline businesses be competing for attention against those that are online, but brick-and-mortar stores will need to offer more than just “stuff” in order to thrive.

Here, we’ll discuss what the future of brick-and-mortar stores will look like and how to adapt and make changes in order to keep your business growing.

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Concrete Ways to Maintain Work-Life Balance as a Retailer

Concrete Ways to Maintain Work-Life Balance as a Retailer

Work-life balance in retail | Shopify Retail blogThese days, finding and maintaining work-life balance might seem impossible. While technology has made it feasible to complete work-related tasks at anytime and from anywhere, it also means it’s harder for us to turn it off. Plus, with a million things vying for our attention – online and offline – it’s often difficult to determine what exactly to focus on.

When it comes to blurring the lines between work and life, business owners (retail entrepreneurs included) are notoriously overworked. It makes sense because your input is directly correlated with the success of your business. There’s no safety net, so why wouldn’t you want to give it 110% at all times?

Overworking, however, isn’t just tiring; it can be detrimental to your health. In a recent survey of hundreds of entrepreneurs, the Alternative Board found that 79% of them believed they were working too much, to the point where it affected their health.

The good news is, these symptoms are avoidable, and work-life balance is attainable if you follow a few simple rules. Once you find work-life balance as a retailer, you’ll likely discover that you’re happier, healthier, and even more productive. In this article, we’ll discuss some concrete ways that retailers can maintain work-life balance.

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How To Empower Retail Employees With Technology

How To Empower Retail Employees With Technology

Retail technology for employees | Shopify Retail blogNo one is closer to a retailer’s customers than its frontline employees, and yet, retail has one of the highest turnover rates in any industry.

According to a Hay Group report, the turnover rate for hourly store employees is the highest it has been since the Great Recession at an astounding 65%. Some of that’s due to scheduling, low pay, and bad supervisors, but career advancement and training also contribute to this abnormally high turnover rate.

What if retailers could curb employee turnover by empowering them with technology? Helping employees keep up with tech-savvy customers could be the key to keeping staff members content while making your business run more efficiently.

Here, we’ll explore the benefits to offering employees tech devices, look at a few examples, and offer you some next steps in assessing whether this is a strategy you should explore for your business.

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How To Make Your Retail Store Attractive To Business Investors

How To Make Your Retail Store Attractive To Business Investors

Business investors | Shopify Retail blogWe’ve all seen Dragons’ Den or Shark Tank, the show that sees aspiring entrepreneurs pitch business and investment ideas to a panel of venture capitalists. After every entrepreneur’s presentation, the “dragons” or “sharks” debate and deliberate the value of the product and decide whether these acclaimed business investors want to help with financing or partnerships.

Most of the time, entrepreneurs leave empty-handed and disappointed. It’s tough to pitch your business, especially on television. Plus, beauty and value are in the eyes of the beholder. What looks attractive and enticing to one person might be a bore to someone else.

The United States has the largest consumer goods and retail market in the world, estimated at $437.8 billion in 2015. There are 28 million small businesses in the U.S., and overall, retail accounts for around 20% of the economy. Yet less than 10% of venture capital investments go into retail and consumer packaged goods. It’s a tough industry to attract business investors — but not impossible.

In this article, we’ll look at ways to make your retail store look attractive to business investors. We’ll take a look at the biggest hurdles, review retail business basics, and provide tips on how to increasing your chances.

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Proximity Marketing: How to Attract More Shoppers With Beacon Technology

Proximity Marketing: How to Attract More Shoppers With Beacon Technology

Beacon technology for retailers | Shopify Retail blogBeacon technology has been generating buzz since Apple introduced Bluetooth beacons to the market in 2013. This year, they’re expected to drive over $44 billion in retail sales and continue to climb. Yet, despite the initial excitement from tech industry insiders and early retail adopters, beacons have still been slow to catch on.

Beacons are small, battery-operated wireless devices that transmit Bluetooth signals to nearby smartphones. In the context of retail, beacons reach out to customers that have Bluetooth enabled and the right retail apps downloaded onto their phones.

Beacon technology is already used by some of North America’s top retailers, including Macy’s, Target, Urban Outfitters, and CVS. Its continual rise in popularity is expected to help reinvigorate brick-and-mortar retailers, offering customizable shopping experiences to customers that can’t be replicated online.

Here, we’ll explain how beacon technology works, discuss its benefits to retailers, and offer tips on how to implement it in order to drive customers to your business.

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Shoplifting: Why People Steal and How Retailers Can Prevent It

Shoplifting: Why People Steal and How Retailers Can Prevent It

Shoplifting prevention sign | Shopify Retail blogFor many brick-and-mortar retailers, shoplifting seems inevitable.

It’s difficult to pinpoint who exactly is likely to shoplift, and there isn’t one main reason why people do it. Is it done out of necessity, or because shoplifters want a luxury item they can’t afford? Is it done out of desperation, or is it a psychological disease? If a person steals once, are they likely to commit another crime? With so many questions unanswered, what’s a retailer to do?

What we do know is that shoplifting continues to be a growing cost concern for retailers. According to a National Retail Security Survey, shoplifting cost American businesses over $12 billion in 2010. The year before, that figure was $11.7 billion, and in 2002, it was $10 billion.

Furthermore, thieves don’t discriminate. This is an issue that affects both big-box chains and independent stores. Plus, there doesn’t seem to be one item that’s more enticing to thieves than others. According to Business Insurance, the most shoplifted items in America include everything from home electronics like laptops and cellphones, to cosmetics, clothing, baby formula, and event meat.

So, what’s a store owner to do? How do you fight against something as broad, undetermined, and inevitable as shoplifting, and where do you even begin? Here, we’ll outline some common shoplifting traits, so you and your staff know what to look out for. We’ll also explain how to curb them and give you the tools you need to implement a loss-prevention policy for your business.

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Webrooming in Retail: How Businesses Can Turn Online Browsing into In-Store Buying

Webrooming in Retail: How Businesses Can Turn Online Browsing into In-Store Buying

Webrooming for retailers | Shopify Retail blogWebrooming might seem like a new trend, but the practice has been around since the early days of online shopping. Likely, many of your customers do it before making most purchases, and you probably do too.

So, what is webrooming? It’s the process of researching a product online before going into a brick-and-mortar store to make the purchase. Essentially, it’s the opposite of showrooming, which is when a shopper browses products in-store but makes the final purchase online.

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Why Going Paperless Can Help Your Retail Business (And How to Do It)

Why Going Paperless Can Help Your Retail Business (And How to Do It)

Why retailers should go paperless | Shopify Retail blogWhen it comes to running a business, adopting new technologies can often feel daunting. After all, learning how to use new software is challenging, and innovation can sometimes slow down productivity as employees adapt to new systems.

For hundreds of years, we’ve relied on paper to run businesses, whether it’s in offices or in retail storefronts, but in the past decade, more and more businesses have been reducing their paper trail — some choosing to eliminate paper altogether.

There are many reasons for a business to go paperless, and it’s not only about saving the environment. Today’s shoppers are Internet savvy. They spend most of their lives on computers, tablets, and smartphones (around 8 hours and 41 minutes daily, based on one study). They crave efficiency and opt to spend their dollars on experiences that are streamlined and customized. When it comes to point of sales, the use of credit and debit cards over cash and checks are at an all-time high. The last thing any customer wants is another paper receipt cluttering their wallet.

It’s time retailers caught up, and the good news is that going paperless can be relatively simple for most businesses. Here, we’ll discuss a few reasons why it makes sense to reduce the amount of paper used in your business, and more importantly, provide ways you can implement digital solutions into your operations right away.

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Why Retailers Should Consider Gamification to Boost Engagement

Why Retailers Should Consider Gamification to Boost Engagement

Gamification for retail | Shopify Retail blogHumans are naturally competitive. We’re hard-wired to want to win, and we’re motivated by reward, whether it’s monetary, physical, or simply bragging rights.

Gamification, which is the process of turning something into a game in order to motivate and encourage people, has been used for years in many different concepts. Here, we’ll look at gamification as it relates to retail, and why business owners — whether you run a brick-and-mortar or online store — should consider gamification to help boost sales and engagement.

Ready? Get set, go!

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