34 search results for “Lauren Ufford”

10 Examples of Successful Retail Showrooms

10 Examples of Successful Retail Showrooms

Retail showroom | Shopify Retail blogWhether you already have brick-and-mortar locations or have considered one, you know all too well how expensive and high-maintenance large retail spaces can be.

The high rental prices and long commercial leases are two of the many reasons more offline sellers are opting for temporary stores (like pop-up shops) and ways to make do with smaller spaces.

One creative alternative to traditional brick-and-mortar storefronts is setting up a showroom. As the retail industry continues to changes, showrooms have become more and more popular. Showrooms have always been popular with certain industries (think car dealerships or bespoke clothing retailers) but the model is taking off with online and larger retailers as well.

Continue reading

5 Successful Retail Businesses That Started Off as Side Hustles

5 Successful Retail Businesses That Started Off as Side Hustles

Retail side hustles | Shopify Retail blogMany retailers don’t have the luxury of devoting all of their time and money to their new business from day one. As is the case with many entrepreneurs, they have limited time because of commitments (like full-time jobs and families) and finite financial resources to sink into a retail venture.

The solution? Many entrepreneurs start their businesses as a side project while they still hold down a full-time job. This way you can grow your business in your spare time while still paying the bills with your full-time income. Once that retail side hustle starts to take off, you can take a plunge and make your passion project your full-time gig.

Yes, working one-and-a-half jobs can be a real grind at times. But as with many entrepreneurs that came before you, it is possible to start a side business from scratch and turn it into a full-time venture.

So, if you’re looking for inspiration to start up or grow your side hustle, there are plenty of examples of businesses that started out the same way. Let’s take a look at some successful businesses that grew out of side hustles to help inspire you to take your next step into retail entrepreneurship.

Continue reading

6 Examples of Retail Gamification to Boost Engagement and Sales

6 Examples of Retail Gamification to Boost Engagement and Sales

Gamification examples | Shopify Retail blogYou’ve carefully curated your product offerings, you’ve built your brand, and now you’re working to grow your business. If you’re looking to increase your sales, build your brand awareness, and increase your customer loyalty, then consider introducing some gamification into your retail business strategy.

So, what is retail gamification exactly? RetailDive defines the practice as combining “elements of play and common game mechanics such as points, badges, and other incentives in nontraditional contexts in order to affect behavior. Done right, gamification is a subtle but fun way to get people engaged.”

Retailers can reward participation in these “games” with discounts, promotions, free, merchandise, or other prizes. Although it takes some time and effort to set up and execute a game, the benefits can certainly outweigh the cost.

And more retailers are paying close attention to this marketing tactic. According to one survey from Boston Retail Partners, almost nine out of 10 retailers (87%) will use gamification methods in the next five years. And nearly half of those (46%) pointed out that a loyalty program incorporating these elements is one of their top priorities.

Retail gamification can be used both online and at brick-and-mortar locations to drive customer engagement. Now, let’s take a look at some brands that have used retail gamification successfully to drive traffic, bolster engagement, and increase sales.

Continue reading

6 Ways Retailers Can Leverage Email Receipts

6 Ways Retailers Can Leverage Email Receipts

Email receipts for retailers | Shopify Retail blogEmail receipts were once only utilized by ecommerce stores to send online shoppers a record of the transaction and way to track their package. What was originally just a necessity for ecommerce merchants has now spread to offline sales channels as well. Recently there’s been a movement for both online and brick-and-mortar retailers to send email receipts to their customers.

While digital receipts are undeniably better for the environment (helping retailers go paperless and saving some trees in the process), they also make it easier for customers to keep track of their purchases. Who hasn’t lost an important paper receipt before?

However, digital receipts can help retail businesses with more than saving on paper costs and helping customers track their transactions — they also offer a number of benefits and opportunities to retail merchants. And it’s easier than ever to send email receipts with simple-to-use tools like Shopify POS.

When sending a digital receipt, retailers collect their customer's email address, which is a valuable piece of customer info that — with the right permissions — can be used for future retargeting and email marketing campaigns.

Aside from the potential to communicate with your audience in the future via email, the email receipts themselves can be an opportunity to speak with your customer about more than just their recent purchase. You can turn that simple proof of transaction into another communication and engagement channel.

Not sure how to accomplish that? We’ve gathered six ways that your retail business can leverage digital receipts.

Continue reading

7 Reasons Ecommerce Brands Should Consider In-Person Selling

7 Reasons Ecommerce Brands Should Consider In-Person Selling

Ecommerce to in-person sales | Shopify Retail blogBrick-and-mortar stores versus ecommerce — it’s no longer a choice between one or the other. Multichannel sales are here to stay as savvy shoppers engage with brands through multiple touch points, whether it’s in-store, online, through social media, or elsewhere.

While ecommerce stores and sales are growing exponentially, 94% of total retail sales are still generated in physical stores. So, for those merchants waiting to take the leap into in-person sales, there’s no better time than the present.

Are you hesitant to take the next step from selling your products behind a screen to venturing into in-person sales? It can feel overwhelming to make the jump from exclusively selling online to adding face-to-face customer interactions, but there are definite benefits to your business that come with this growth.

Continue reading

8 Retail Conferences Worth Attending in 2017

8 Retail Conferences Worth Attending in 2017

Retail conferences 2017 | Shopify Retail blogWhen it comes to professional development, there’s rarely a substitute for good, old-fashioned networking events. If a retailer is interested in building new skillsets, making connections in their industry, or need some inspiration or ideas, it’s worth it to invest in your own professional development to help move your business forward.

More businesses are seeing the value in professional development opportunities. According to a report from Bersin by Deloitte, overall spending on learning and development rose 10% in 2014, to more than $1,000 per employee. And one of the crucial ways entrepreneurs can gain new knowledge is to attend industry conferences.

For those looking to broaden their retail business horizons, conferences are a great opportunity to learn from experienced speakers, connect with fellow retail businesspeople, and check out the products and services that could shape the future of your business. Luckily, there are plenty of worthwhile retail conferences in the U.S., Canada, and around the world that are hosted throughout the year.

Not sure what conferences and meetups are worth your time and cash? Here’s our roundup of retail conferences you should consider checking out through the rest of 2017 and heading into 2018.

Continue reading

Alternative Checkout Methods: How Stores are Experimenting With High-Tech Tills

Alternative Checkout Methods: How Stores are Experimenting With High-Tech Tills

Alternative checkout methods | Shopify Retail blogFrom the days of checks and cash, payment methods have evolved along with technology. Currently payment cards dominate the transaction industry. According to The Statistics Portal, 34.7% of card holders use debit or credit cards for most of their purchases.

The same is true for the checkout experience. Customers no longer need to contend with old-fashioned registers and tills — technology is helping to eliminate long lineups and streamline transactions in the process.

So, what does the future of retail transactions look like for your business? What types of payments should your business accept going forward? And how should your checkout experience look for shoppers?

Tulip Retail states: “With a smartphone in every pocket and the expansion of advanced barcodes and imaging technologies for scanning products, faster alternative checkout methods will continue to grow across the retail sector,” says Tony Rodriguez, CTO of digital identification solutions provider Digimarc.

Here’s what you need to know about alternative checkout methods for your retail business, for now and in the future.

Continue reading

Black Friday Deals 2018: 10 Tips to Send High-Converting Holiday Sales Emails

Black Friday Deals 2018: 10 Tips to Send High-Converting Holiday Sales Emails

Black Friday deals 2018 | Shopify Retail blogYear over year, Black Friday Cyber Monday continue to make Thanksgiving one of the biggest shopping events of the year. Black Friday deals are forecasted to propel U.S. holiday sales to more than $1 trillion this year. ‘Tis the season for retail sales — and that means it’s time to prep and deploy your Black Friday 2018 sales campaigns. Compelling email campaigns are key to driving sales and building awareness for your holiday promotions, both online and in store.

Continue reading

Chatbots for Retail: What Are They and How Retailers Can Use Them to Spark Sales

Chatbots for Retail: What Are They and How Retailers Can Use Them to Spark Sales

Chatbots for retail | Shopify Retail blogTechnology moves so quickly that it’s difficult for businesses to stay on top of tech that could firm up their bottom line. And because there seems to be new technology developed every day, it can be tough to decide what your retail business should embrace and what might just be a fad.

Implementing new tech also requires money and resources, so you need to be sure that it’s worth the investment. And this is the situation retailers may find themselves in when thinking about chatbots. With all the chatter in the industry about conversational commerce, some merchants are wondering if they should invest in these automated bots to take customer queries, provide customer service, and potentially upsell to shoppers.

Yes, there’s a lot of talk recently about chatbots. So, let’s dig deeper into what chatbots are, how they tick, and if they’re right for your business.

Continue reading

Endless Aisles: How They Can Help Retailers Keep Up With Supply and Demand

Endless Aisles: How They Can Help Retailers Keep Up With Supply and Demand

Endless aisles in retail | Shopify Retail blogConsidering the competitive state of the retail world, retailers want to offer your customers as much product selection as you possible.

For the ecommerce portion of your business, it’s a bit easier to carry a variety of products. But for retail, it’s more difficult to stock so much product at a brick-and-mortar location. With a finite amount of shelf space, stores can only stock a limited number of products.

But there are options for retailers that find they run low on stock: Endless aisles. Endless aisles help merge your online offerings with your in-store locations to bring the best shopping experience possible to your customers.

Continue reading

Start your free 14-day trial of Shopify