The rappers, celebrities, and streetwear were in full effect — and all over Instagram Stories — this weekend in Long Beach, Calif., at the second annual ComplexCon.
If the in-demand brands on display didn’t induce enough FOMO, the celeb sightings certainly did. Between Pharrell, legendary artist Takashi Murakami, and Off-White designer and founder Virgil Abloh (who are all part of the Host Committee), as well as designer Alexander Wang and Usher, the list of celebrity names at ComplexCon reads like a mashup of the MTV Awards, New York Fashion Week, a Lakers game, and a touch of Art Basel.
Most importantly, ComplexCon is a prime example of one of the pillars of the future of retail — experiential marketing — and the magic that’s created when music, merchants, and most-definitely the right booth experience, all collide.
To help fuel innovation and creativity, Shopify provided 10 influential brands with the unique opportunity to sell at ComplexCon with our “TEN powered by Shopify” pop-up. Shopify helped these retailers bring their brand to life offline and to sell (with the help of Shopify POS and our Chip & Swipe Reader), connect, network, build community, and showcase their wares and brand, alongside some of the biggest brands in streetwear fashion. Consider it the retail runway, with these 10 brands were in the front row.
We spoke with five of these retailers about how they translated their brands to a pop-up activation, the importance of community when it comes to in-person selling, and their top ComplexCon takeaways. So, whether you want to sell at a trade show, fair, or festival, take notes: You can join this “front row” too, with a little help from these seasoned sellers.