34 search results for “Kali Hawlk”

Order History: How Tracking Customer Purchases Can Help You Make More Sales

Order History: How Tracking Customer Purchases Can Help You Make More Sales

Customer order history | Shopify Retail blogDo you know what your customers bought six months ago? 

Many retailers focus on looking forward and seeking new, fresh ways to make more sales. But it’s easy to get lost in the possibilities because there are countless things you could try.

Should you send out more coupons (and to which customers) or run different sales (and for which products)? It’s hard to tell which path would lead to the most sales, and you may end up randomly guessing at the best tactic for your business. 

But using data generated from past sales can help you create a strategy to increase revenues so you can stop feeling like you’re playing darts blindfolded.

You don’t have to do so much guesswork when you have the right data — and you know how to use. To get insight on what works and what doesn’t when it comes to making sales, look to the past and evaluate your customers’ order histories.

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What is Product Branding and Why It's Essential in Retail

What is Product Branding and Why It's Essential in Retail

Product branding for retail | Shopify Retail blogWithout a strong brand behind your product line, there’s little to compel a buyer to choose you over another option. And with so many options in most markets today, branding is more important than ever.

Product branding gives the items in your store an identity within the marketplace. Good branding can allow your specific products to stand out against what a competitor offers, and engender the kind of brand loyalty that pulls customers into your store (even when it’s just easier to grab something online).

That identity is built of numerous components, including:

  • Logos
  • Design
  • Packaging
  • Messaging
  • Names and descriptions

It’s not about any one thing. The whole creates something bigger than the sum of the parts.

These pieces come together to create an emotional connection for the customer. If this feels a little hard to pin down, that’s because it truly is. Branding is all about a variety of aspects about your products (and store as a whole) combine to influence how shoppers feel.

It’s also the promise your products make to customers, and how they deliver. Branding is heavily influenced by the expectations you set in consumers through components of your products and whether or not you meet them.

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5+ Ways to Build Your Side Business Without Quitting Your Day Job

5+ Ways to Build Your Side Business Without Quitting Your Day Job

Retail side business | Shopify Retail blogAdam Grant’s book, Originals, is a great read for any budding entrepreneur — especially if you feel like you’re not a “real” business owner unless you quit your job, sell all your stuff, and put every last resource you have into building your shop.

“In a fascinating study, management researchers Joseph Raffiee and Jie Feng asked a simple question: When people start a business, are the better off keeping or quitting their day jobs?” Grant writes.

Many of us assume successful entrepreneurs are successful because they took big risks. We assume going all-in and leaping from your job to focus on your retail business idea full-time is the only way to make it work.

But the study Grant shares tells a different story. “Entrepreneurs who kept their day jobs had 33% lower odds of failure than those who quit,” he says.

So, is it better to continue toiling at your 9-5 while building a side retail business? While neither way is “wrong” per se, we’re here to make a case for playing the long game — grow slowly to ensure stability. And here’s why.

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Blog Topic Generator: How to Develop a Constant Flow of Content Ideas

Blog Topic Generator: How to Develop a Constant Flow of Content Ideas

Blog topic generator | Shopify Retail blogWouldn’t it be nice to have new customers come to you, instead of going out to hunt for them? Or to have them find you without going through the lengthy, expensive process of running advertisements?

It’s not only a nice idea, but one that you can make a reality for your business when you use content marketing.

Retailers can create content to publish and distribute on websites, blogs, emails, social media, and other platforms in order to expand their reach and raise brand awareness. Content like blog posts can also attract new customers who are searching for solutions that your products can provide.

But consistently creating unique content comes with its challenges — generating a wealth of topics being at the top of the list. But it’s possible to keep a constant stream of fresh ideas flowing, and we’ve got a few ways to jumpstart your creativity.

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Event Sponsorship: Bolster Foot Traffic and Retail Sales With Parties and Partnerships

Event Sponsorship: Bolster Foot Traffic and Retail Sales With Parties and Partnerships

Retailer-sponsored events | Shopify Retail blogTired of trying to dream up crazy gimmicks and ploys to bolster sales?

Done with putting sponsorship dollars into an event where you hope your ideal customers will show up, see your name on some marketing collateral, and eventually wander into your store at some point in the future?

We don’t blame you. That sounds like a painful experience — and a potential waste of money.

Today’s retailers can go beyond the traditional sponsorship route of slapping up a banner with your business name on it at a conference or event. You don’t need to keep spending money, cross your fingers, and hope you guessed right to land in front of an audience who will provide you with an ROI.

Instead, get deliberate and work with the space you already have — and other businesses who share your ideal customers — to make your efforts pay off. Boost your sales by bringing potential buyers and existing customers right into your retail space.

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How to Encourage Customer Reviews (And Why You Should)

How to Encourage Customer Reviews (And Why You Should)

Customer reviews for retailers | Shopify Retail blogWhen it comes to converting casual browsers into eager buyers, one tactic can help prompt shoppers to action: customer reviews.

While it might feel like you could be opening a can of worms, the benefits outweigh any potential issues. For example, one recent study shows that 90% of people’s buying decisions are influenced by online reviews — which only underscores the importance of publishing the opinions of your customers.

So, how exactly do you encourage customers to leave reviews? Here, we’ll tackle the ins and outs of customer reviews, including the many benefits and how to set up a review system for your retail site.

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How to Use Google Trends to Start and Run a Retail Business

How to Use Google Trends to Start and Run a Retail Business

Google Trends for retail business | Shopify Retail blogIt’s no secret that Google knows how to find the information you need. The massive search engine is the most popular in the world, receiving more than two trillion search queries per year.

There’s a lot of data that runs through Google. And that includes data you can use to successfully start and run your own retail business.

How? Let me introduce you to a free tool that can give you a world of insight: Google Trends.

 

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How to Use Your Checkout Counter to Make More Sales

How to Use Your Checkout Counter to Make More Sales

Checkout counter sales | Shopify Retail blogYour checkout counter is where a shopper becomes a paying customer. It may feel like the biggest challenge lies in getting people to the counter with items to buy — and that’s definitely a big retail accomplishment.

But you can optimize the checkout counter itself in order to make more sales. Interactions with customers here provide you with opportunities to add value to the shopping experience, promote customer loyalty, and of course, to sell just a little bit more.

Here are five strategies you can use to boost the sales-generating power of your checkout counter and the employees who work it:

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Point of Purchase Marketing: How Retailers Can Optimize POP Areas for Higher Sales

Point of Purchase Marketing: How Retailers Can Optimize POP Areas for Higher Sales

Point of purchase optimization | Shopify Retail blogThink your marketing ends once a customer sets foot in the store? Believing that your work is done is a big mistake, and one that can cost you more sales.

Most marketing efforts aim to help a prospective buyer understand solutions to a problem, evaluate product or service options, and decide to make a purchase.

The methodology varies between initially buying a consumer’s attention or earning it as part of a strategy to build a larger brand audience. But the goals of each are the same: educate, inform, and persuade buyers to make a purchase.

Point of purchase marketing, however, works a little differently.

This strategy attempts to market to shoppers who are already in the store and ready to make a purchase — and it provides a last-minute way for retailers to influence the details of that decision.

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