When you hear “product samples,” you may automatically think of display items that allow customers to see, feel, and test out an item before purchasing. But here, we’re talking about product samples for you, the retailer.
Similar to those display items, many suppliers allow you to order samples so you can inspect the product before committing to a larger, more expensive order.
Investing in product samples is one of the smartest moves fledging retailers can make. Product samples help you ensure each order for your store is a worthwhile investment for you and your customers. You can determine if an item fits your brand, meets your quality standards and will live up to your customers’ expectations.
Here’s everything you need to know about investing in product samples for your retail business.