3 search results for “Jen Hasty”

Try Before You Buy: A Guide to Purchasing Product Samples

Try Before You Buy: A Guide to Purchasing Product Samples

Sourcing product samples | Shopify Retail blogWhen you hear “product samples,” you may automatically think of display items that allow customers to see, feel, and test out an item before purchasing. But here, we’re talking about product samples for you, the retailer.

Similar to those display items, many suppliers allow you to order samples so you can inspect the product before committing to a larger, more expensive order.

Investing in product samples is one of the smartest moves fledging retailers can make. Product samples help you ensure each order for your store is a worthwhile investment for you and your customers. You can determine if an item fits your brand, meets your quality standards and will live up to your customers’ expectations.

Here’s everything you need to know about investing in product samples for your retail business.

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10 Things to Consider When Scouting Space for Your Brick-and-Mortar Store

10 Things to Consider When Scouting Space for Your Brick-and-Mortar Store

Woman in front of brick-and-mortar store | Shopify Retail blogWhile you may see headlines about more big-box retailers shutting their doors, there are still more opportunities than you might think in physical retail.

More than three-quarters (78%) of consumers prefer to shop in store, according to the International Council of Shopping Centers. Consumers also tend to spend more time shopping in store than on a retail website — and they spend significantly more money.

The numbers don’t lie: Consumers are still shopping in stores. The statistics certainly continue to make a strong case for brick-and-mortar retail. If you’re considering selling in-person, you’ll want to ensure you’re making a decision with the consumer in mind — not just choosing a beautiful space in a great part of town. Your store’s location will have a significant impact on whether you’ll experience growth in a new storefront setting, so make it a strategic, thought-out decision.

And if you’re not sure where to start, we’ve got you covered. Here are 10 things to consider when finding the right space for your brick-and-mortar storefront.

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10 Visual Merchandising Tips for Increasing Event Sales

10 Visual Merchandising Tips for Increasing Event Sales

Visual merchandising for event sales | Shopify Retail blogAs a retail owner, setting up a display for your brand at an event like a market, fair, or festival can be fun — and a ton of work, too. The details of your setup at an event, from the location of your store’s sign all the way down to your product price tags, can make or break your sales at an event if not planned carefully.

That’s where visual merchandising can help. Just as you’d use this practice to plan out your retail space, you can also apply these best practices when setting up a table or booth display at an event, whether it’s a festival, trade show, or market. Just think of it as a tiny floor plan, or a bird’s eye view of your brand.

With a little effort, planning, and these 10 visual merchandising tips, you can create a smart, engaging display at your next event that will also maximize your sales and bring in new, and potentially regular customers.

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