When you’ve already got a successful line of products on the market, bringing something new to your customers can feel daunting. How will the new product land? Should you just stay in your lane? What if your customers aren’t interested?
While these are normal questions that likely clutter your brain, it is possible for retailers to stack the proverbial deck in their favor when it comes to releasing new products.
In this post, we’ll walk you through some tried-and-true techniques to successfully launch a new product or collection with your existing brand.