68 search results for “Alexandra Sheehan”

10 Ideas to Help Retailers Reach New Audiences (and New Customers)

10 Ideas to Help Retailers Reach New Audiences (and New Customers)

Reaching new retail audiences | Shopify Retail blogYou’ve identified your target audience. You’ve tailored marketing messages to them and hit all your sales goals. But now you want to reach new audiences and tap into new customer bases.

Maybe your current customer base has hit a wall with spending, or external factors have made your products undesirable to a specific segment. And if you want to scale your retail business, growing your customer base is one major key to success.

There are plenty of creative ways to tap into new audiences and grow your customer base. From creative social advertising techniques to simple referral programs, here are 10 ideas on how you can reach new customers.

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10 Retail Experts Share Their Secrets to Successful Product Branding

10 Retail Experts Share Their Secrets to Successful Product Branding

Product branding | Shopify Retail blogA strong brand identity leads to a strong impression on consumers. Your brand identity defines not only who your brand is, but every single interaction a customer has with your brand — online and in-store.

Brand identities have a major impact on consumers. But products can have their own identities, too. Product branding is when marketers introduce a product to the public with its own unique identity. This can be with the product name, logo, design — any aspect of the product that differentiates itself from all else.

In such cases, the parent company — the brand — becomes more obsolete, while the product identity is of more significance. In a sense, these branded products can be considered mini-brands or extensions of the parent company.

Product branding emphasizes the commodity rather than the umbrella of the brand under which it exists. It’s a strategic tactic retailers can take if they have a product that fits the bill: It’s noteworthy and significant, or one of a few products in a line. If your business has a ton of dime-a-dozen products, it’s likely not worth the effort.

But product branding can be tricky. That’s why we asked 10 retail experts to share their secrets to successful product branding.

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10 SEO Tools Retailers Can Use to Drive More Online and Offline Traffic

10 SEO Tools Retailers Can Use to Drive More Online and Offline Traffic

SEO tools for retailers | Shopify Retail blogSearch engine optimization — SEO — is an important way to make sure people are finding your brand and your website online.

And though many might think SEO is just about using the right keywords, it’s actually much more complex.

Backlinks, page speed, keyword density, product ads — SEO encompasses so many things. If used effectively, it can make a major impact on both your ecommerce and brick-and-mortar retail sales.

Many SEO pros are still mourning the loss of Google’s Keyword Planner, but there are other tools available that pros and novices alike can use to up their SEO efforts, drive more traffic, and boost sales. So, here are 10 tools that can help retailers on their journey to optimizing your site.

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10 Unique Visual Merchandising Ideas You Should Steal

10 Unique Visual Merchandising Ideas You Should Steal

Visual merchandising ideas | Shopify Retail blogVisual merchandising refers to anything that can be seen by the customer inside and outside a store, with the overall purpose of getting customers into the store.

But visual merchandising goes beyond window displays that lure customers in, says Chris Guillot, founder and retail consultant of Merchant Method.

“It really is much more comprehensive than that. The goal is to get customers to come into your store and spend money.”

How can retailers go look beyond product displays and score some visual merchandising ideas that will pack a punch? Here are 10 steal-worthy ideas you might not have thought of on your own.

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14 Essential Giveaway and Contest Ideas for Retailers to Boost Traffic and Engagement

14 Essential Giveaway and Contest Ideas for Retailers to Boost Traffic and Engagement

Giveaway ideas for retailers | Shopify Retail blogContests and giveaways are promotion tactics through which retailers can both acquire new customers and engage with existing customers, all while building brand awareness and growing your business — when done successfully.

But the benefits of contests and giveaways extend beyond the buzz around the event itself. They’re great for capturing consumer data, such as email addresses and demographics information, and can serve as the groundwork for building relationships with your customer base.

Contests and giveaways are so appealing to retailers because of their flexibility. You can spend as much or as little as you want, both on the prize itself and your marketing efforts behind it. Results vary, but when done right, they reap serious rewards.

This case study about Jewel Scent shares how a candle, bead, and soap retailer hit a revenue goal of $2 million in Q1, largely thanks to their promotions efforts. And these retailers grew their email subscription list by tens of thousands and experienced growing conversion rates.

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20+ Unique Ideas to Boost Foot Traffic to Your Retail Store

20+ Unique Ideas to Boost Foot Traffic to Your Retail Store

Ideas to boost foot traffic | Shopify Retail blogEven though a strong online presence is essential for many retailers, it’s important to not overlook the power of your brick-and-mortar store. But the challenge for some is how to increase foot traffic and boost in-store sales — and how to measure this.

Given the data, it’s no surprise that retailers might struggle with increasing customer visits to their physical locations. 71% of shoppers believe they’ll find better deals online, but 94% of retail sales are still credited to brick-and-mortar stores.

When trying to boost foot traffic, first understand your customer base and target market. Then look for ways to differentiate from your competitors while remaining relatable and relevant to your target customers. Not every idea will work for every brand. And don’t be afraid to test ideas out. Trial and error is one of the best ways to learn what will be most effective.

While there are many methods to lure shoppers to visit your store, there’s likely some out-of-the-box strategies you haven’t explored. That’s why we’ve curated a lengthy list of unique ideas for retailers to boost foot traffic and increase sales in their brick-and-mortar stores.

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4 Retailers Who Are Killing it on Snapchat and What You Can Learn From Them

4 Retailers Who Are Killing it on Snapchat and What You Can Learn From Them

How retailers can succeed on Snapchat | Shopify Retail blogSnapchat is both one of the scariest and one of the most exciting social media channels out there.

That’s probably why 92% of retailers are on Instagram, and only 47% have ventured on to Snapchat. Those numbers mean there’s lots of opportunity in the retail space to be an early adopter and leader with Snapchat marketing.

Michael Platco, Snapchat artist/storyteller/content creator/consultant/influencer, was one of the app’s first users. At first, he just sent silly doodles to his 13-year-old cousin. Now, global brands seek his expertise to help them with their Snapchat presence.

“Retailers don’t see the space as something they can truly capitalize on,” Platco says. “There’s a disconnect between getting people to convert.”

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4 Ways to Differentiate Your Retail Business to Rise Above Your Competition

4 Ways to Differentiate Your Retail Business to Rise Above Your Competition

Differentiate your business | Shopify Retail blogMore than half a million small businesses open every year. While that number is encouraging for entrepreneurs, it can also be scary to already-established retailers.

With the competition growing, it’s becoming more important to find ways to stand out.

Differentiating your retail business from others in your industry can help you make a stronger impression among prospective customers — and attract more sales.

Finding ways to differentiate your business from the rest requires a little bit of research and creativity — there’s more to it than just offering great value. You need to take a holistic approach to make sure the entire brand experience differentiates your business and turns new customers into forever fans.

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5 Ways Retailers Can Generate Revenue Outside of Business Hours

5 Ways Retailers Can Generate Revenue Outside of Business Hours

Store revenue | Shopify Retail blogAs a brick-and-mortar retailer, the cost of staying “open for business” is much higher than for online-only merchants. And while staying open 24/7 might initially sound like a good way to boost sales, it may not always help the bottom line. You have staffing, operating, and other associated expenses with keeping the doors open.

But that doesn’t mean that once you flip the sign from “open” to “closed” that you have to stop generating revenue. In fact, there are ways that other retailers have thought outside the box to both directly and indirectly affect sales in an upward trajectory outside of normal business hours. Below, we’ll take a look at four ways you can keep the cash rolling in after you shut your doors.

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7 Examples of Retailers Collaborating to Reach Broader Audiences

7 Examples of Retailers Collaborating to Reach Broader Audiences

Retail brand collaborations | Shopify Retail blog“You are the company you keep.” Though that old adage is really meant for people, it’s applicable to retail brands, too. We’re no strangers to brand partnerships.

Target launched its series of designer collaborations in 2009 when it announced its exclusive Alexander McQueen line. Amazon has followed suit eight years later with its Calvin Klein partnership. But brand collaborations happen outside of the fashion apparel industry too — look at Verizon and the National Football League, CoverGirl and its long list of celebrity partners, and Lipton and Food Network star Bobby Flay.

There are many reasons we see so many brands join forces. It helps you amplify your message and reach new audiences, break into a new niche, and create a bigger impression than you would on your own.

Take a look at these seven brand collaborations to find out how the matches were made and what you can learn from their experiences.

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