If there were an entrepreneurial gene, there’s no doubt that sisters Lisa Kalberer and Allison Hottinger have it.
Their first venture together? Baby swings. “We didn’t really know what we were doing,” Kalberer says. “We thought it was a hobby business.”
Those who know them wouldn’t be surprised. The women come from an entire family of entrepreneurs, including their father. “That’s really where I think it all came from,” Kalberer says. “Maybe we always had that desire in the back of our minds to do it.”
The baby swing business was successful, but their most brag-worthy retail venture is The Giving Manger. They’re in their third year of business, and it’s a retail brand with a loyal customer following — and just one product. On top of that, this product is only in demand once a year.
So, how do Kalberer and Hottinger find success in seasonal sales? They share how they got started, how they’ve grown, and how you can use a combination of in-person and ecommerce selling to make sales year round.