Every retail business owner knows the value of their workforce. Good employees sell more products, engage with customers in a genuine way, and act as brand ambassadors in the store and outside in their daily lives. But some retailers struggle with how to motivate employees and keep them that way.
As Marci Martin of Business News Daily summarizes in the article 3 Proven Ways to Motivate Your Sales Team: “A motivated sales staff is critical to the success of your company. The relationships they build with your clients and customers create the foundation of your organization — not just in terms of individual sales, but also your overall reputation and growth.”
Once you have your employees hired and trained, the next challenge is to keep them engaged and working hard. As part of the retail management team, it’s your job to motivate your employees. And motivated employees are more productive — in fact, Warwick found that happy employees are 12% more productive.