35 search results for “Kali Hawlk”

Content Marketing for Retailers: How to Build an Audience Online

Content Marketing for Retailers: How to Build an Audience Online

Content marketing for retailers | Shopify Retail blogWhat if you didn’t need to pay to market your business? What if your ideal customers came straight to you — and in fact, were eager and excited to hear from you?

Traditional marketing strategies require you to go out and find your customers first. Then you need to interrupt what they were doing in some way.

If they read a magazine, for example, that interruption comes in the form of a page dedicated to advertising your product (that you paid to promote).

Finally, you need to hope that your interruption is memorable enough that a potential shopper will recall it at some point in the future when they’re ready to make a purchase.

This is outbound marketing, and it’s characterized by retailers proactively getting in front of customers. That isn’t all bad. But it’s not always effective, since it depends on demanding attention — and it’s usually expensive.

Thankfully, there’s an alternative: inbound marketing. Instead of demanding attention of your ideal customers, inbound marketing earns that attention from market segments that you actually want to sell to.

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Customer Service Tips: How to Deal With Angry Customers

Customer Service Tips: How to Deal With Angry Customers

Customer service tips | Shopify Retail blogAs hard as you try, you can’t please everyone. From mistakes your company makes to shoppers who are just downright unpleasant or rude, finding a way to handle angry customers is a reality you must face as a retailer.

But it doesn’t need to be complicated — and in fact, you can view dealing with angry customers as an opportunity to put these great customer service tips into practice to make a lasting impact on your business and your customers.

Each time a customer offers their feedback, good or bad, is an opportunity. This is a chance to not only resolve a problem, but to transform someone’s mindset about your brand from negative to positive through your way of handling their concerns.

The next time you come across a shopper who’s less than pleased, keep these strategies in mind to diffuse the situation and turn the interaction into a great customer relations.

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Defining Social Proof: How Retailers Can Use Conformity Bias to Bolster Sales

Defining Social Proof: How Retailers Can Use Conformity Bias to Bolster Sales

Social proof for retailers | Shopify Retail blogThere’s not much more I love in this world than a great taco. And I love looking for and trying new, authentic Mexican and Latin restaurants.

But recently something happened to disrupt my experience of a restaurant I hadn’t been to before — despite my eagerness to try new places and consume more tacos.

I enjoyed my food. I liked the atmosphere. But the entire time, I was wondering if I made a bad choice in selecting this restaurant. I was paranoid that I was missing something — or that other diners knew something I didn’t.

Why? Because it was 6 p.m. on a Friday night in downtown Boston and hardly anyone was in this restaurant.

This was downright weird. Most places are packed, and I expected an after-work crowd at the bar at the very least. The restaurant was massive but only a handful of diners occupied tables.

This is the power of something called social proof. Had the restaurant been packed full of patrons, I likely would have felt like the food was even better than it really was and had an inflated opinion of the restaurant.

Despite the fact that I liked my food, the restaurant, and the overall experience, I was anxious the entire time because there was no social proof to make me feel better about my choice in dining there.

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Email Marketing 101: 6 Foolproof Steps to Build an Email List From Scratch

Email Marketing 101: 6 Foolproof Steps to Build an Email List From Scratch

Build an email list | Shopify Retail blogIn a world full of blogs to read, social media accounts to follow, and YouTubers to watch, it can feel impossible for a retail entrepreneur to cut through the noise and reach their ideal customer.

Despite the content overload that’s weighing down the Internet, there’s still one line of access that puts you (and your business) front and center on screens around the world and directly in front of your shoppers’ eyeballs.

The thing is, it’s not always easy to get this direct line of access — which makes it all the more valuable.

We’re talking, of course, about your target customers’ email addresses.

Through email, you can show up for your target market instead of hoping they’ll come and find you. It’s a direct way to remind your prospects you exist, nudge existing customers to make another purchase, or provide additional value through exclusive content, coupons, and deals.

Email is also a fantastic medium for building connections and relationships. It’s a one-on-one conversation that can make consumers feel seen, heard, and appreciated. And that can lead to loyal customers who don’t just buy from you, but advocate for you.

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How This Outdoor Gear Brand Uses Content and Customer Feedback to Build Loyalty

How This Outdoor Gear Brand Uses Content and Customer Feedback to Build Loyalty

Mountain Standard | Shopify Retail blogRetailers today look much different than they did even 10 years ago. Businesses can exist entirely online. Different marketing and selling methods allow companies to lure in customers with free and low-cost channels, rather than paying for attention via old-school advertisements.

Many of the changes reflect an entirely different kind of business philosophy, where the priority is not necessarily sales. Today’s inbound tactics mean serving, not selling, the customer.

A great way to accomplish this is to provide massive value through resources, information, service, and even ideas and inspiration.

Companies can solve customer problems and address needs — but they can also use their marketing and sales efforts to delight shoppers and give them a unique experience that engenders customer loyalty and a kind of brand devotion many big-name corporations simply don’t have.

Mountain Standard is one retailer who fully embraces these marketing and sales philosophies.

The outdoor and adventure brand prioritizes superb customer service and quality content as its tools of choice when it comes to landing new customers, generating more sales, and developing relationships with shoppers that guarantee a one-time buyer will be back for more.

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How to Make Your Product Copy More Persuasive

How to Make Your Product Copy More Persuasive

Retail product copywriting | Shopify Retail blogI get it: you’re a retailer, not a writer. But writing is a critical skill for every individual in the business of making sales and generating revenue from their products.

That’s because the secret to successful marketing, the key to more sales and conversions, lies in your copy.

“Copy” is just a way of saying written words and text. Copy appears in your product descriptions, on every single page of your website, in your social media posts and in your advertising — any place you use the written word for your business, you create copy.

That may sound a little intimidating, especially if you don’t consider yourself a writer (or worse, if you think you’re a bad writer).

But there’s good news, as that opening quote above hints at. You don’t need to be a literary genius in order to create persuasive product copy that compels customers to purchase more.

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Maintaining the Hustle: How to Stay Motivated as a Busy In-Person Seller

Maintaining the Hustle: How to Stay Motivated as a Busy In-Person Seller

Storefront | Shopify Retail blogIf you’re a retail entrepreneur, you know you need to hustle to get your products out there, increase your brand awareness, and stay top-of-mind for potential customers.

But hitting the road every weekend and traveling around the region (or the country) to make in-person sales at fairs, festivals, events, conferences, shows, and more is downright exhausting.

Not only is the travel itself physically tiring, but feeling constant pressure to always be “on,” selling, and representing your retail business appropriately wears you down mentally, too.

If you feel like you’re starting to lag behind or you just need a refresher course on how to replenish your motivation, start here with these tips, ideas, and suggestions from hustling retailers and business owners who never stop grinding away toward their sales goals.

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SEO For Beginners: What Retailers Need to Know About Search Optimization

SEO For Beginners: What Retailers Need to Know About Search Optimization

SEO for beginners, retail | Shopify Retail blogYou’ve got a great ecommerce site that’s well-designed and features all your products in a beautiful display. Customers find the site easy to navigate once they’re on it, and your checkout process is a breeze.

These are key components to have in place if you want to sell online — but it’s not enough to have a nice website that lists what you offer in an organized fashion. Shoppers need to be able to find you on the web so they can browse your products online as well as information that drives them into your physical store. And that means you need to optimize your website for search.

Here, you’ll learn SEO for beginners so you can understand the basics of optimizing your site to show up in search engines. That way, it’s simple for customers to find you both online and offline.

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Small Storefront, Big Impact: Distinguish Your Brand with a Pop-Up Store at Expos

Small Storefront, Big Impact: Distinguish Your Brand with a Pop-Up Store at Expos

Pop-up stores at expos | Shopify Retail blogEver thought of running a pop-up store in your business? This “here today, gone tomorrow” type of retail storefront can help generate buzz with consumers and increase your sales.

You immediately provoke a sense of urgency, since a pop-up store isn’t a permanent installation. You can also create an immersive experience by bringing select items directly to customers so they can touch, see, and interact with a product before buying (an especially useful benefit for stores that mostly operate online).

The pop-up store concept offers a unique buying experience and the novelty alone can be enough to attract buyers. And when it comes to competing for attention at giant expos where retailers are set up shoulder-to-shoulder, many forgo the crowded expo hall floor and focus just on temporary storefronts.

Running the pop-up store instead of attending the expo also means less elbowing for shoppers’ attention, and potentially capturing more foot traffic from all the other, non-marathoners (but still serious shoppers) who prowl Newbury and Boylston Streets every day.

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Supercharge In-Person Sales With These Psychological Strategies

Supercharge In-Person Sales With These Psychological Strategies

Boost sales with psychological strategies | Shopify Retail blogAs consumers, we know we need to avoid spending on the little things if we want to save for a big purchase down the road.

But then you see that little gizmo by the cash register and you stealthily swipe it into your pile of items the cashier rings up.

And who among us has not gone into Target for toothpaste and a greeting card for an upcoming birthday and emerged with an entire cart full of stuff we simply had to have and a receipt for $150?

(As a retailer, make sure you take advantage of this and offer small add-ons after a customer places an item in their online shopping cart.)

Why do humans do this with money? Why do we buy and spend even when we know we shouldn’t?

And more importantly for you and your business, how can you understand what’s going on here and use it to your advantage?

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