Only 32% of shoppers go to stores because they enjoy the experience, while more than three-quarters avoid stores altogether. With metrics like these, it’s time for retail brands to think outside the box to improve the in-store experience.
One way to refocus your attention back to the experience of in-store shopping is through experimenting with different store formats. But experimental concept stores can do more for your brand than simply improve the customer experience. New store formats can also help you build buzz about your biz and test out new ideas.
So, which ideas are worth trying? And how do you come up with these experimental ideas? Check out these five retail brands that have tested their own concept stores to learn from their example.