40 search results for “Alexandra Sheehan”

4 Retailers Who Are Killing it on Snapchat and What You Can Learn From Them

4 Retailers Who Are Killing it on Snapchat and What You Can Learn From Them

How retailers can succeed on Snapchat | Shopify Retail blogSnapchat is both one of the scariest and one of the most exciting social media channels out there.

That’s probably why 92% of retailers are on Instagram, and only 47% have ventured on to Snapchat. Those numbers mean there’s lots of opportunity in the retail space to be an early adopter and leader with Snapchat marketing.

Michael Platco, Snapchat artist/storyteller/content creator/consultant/influencer, was one of the app’s first users. At first, he just sent silly doodles to his 13-year-old cousin. Now, global brands seek his expertise to help them with their Snapchat presence.

“Retailers don’t see the space as something they can truly capitalize on,” Platco says. “There’s a disconnect between getting people to convert.”

Continue reading

7 Simple Email Ideas to Attract Foot Traffic in Your Retail Store

7 Simple Email Ideas to Attract Foot Traffic in Your Retail Store

Email marketing for retail | Shopify Retail blogEmail marketing is the key to success for a number of industries. More than 205 billion emails are sent and received every single day. And it’s another effective way for retailers to engage with and motivate consumers. 

What sets email apart from many other digital marketing initiatives is the level of intimacy. The subscribers on your list have explicitly chosen to receive communications from you. They want to hear from you.

When you compare that to social media, paid ads, and other tactics, nothing is more personal than email. You’re landing directly in your audience’s inbox, every single time. Comparatively, social media only reaches a number of individuals (not your entire audience), and paid traffic is often less qualified. Those consumers might not even know your brand yet, and you’re asking them to spend money with you.

Utilizing email marketing allows you to reach a qualified audience on an intimate level — which means they’re more likely to take action. But it’s tricky to bridge the gap between the digital world and the real world. Here are some ways retailers can use email marketing to lure in more foot traffic.

Continue reading

8 Ways to Incorporate Brand Identity Into Your Retail Store

8 Ways to Incorporate Brand Identity Into Your Retail Store

Brand identity in retail stores | Shopify Retail blogBrand identity is increasingly important. 

More than half of shoppers build relationships with brands because of shared values. As customers put more importance on that, and less on price, retailers have an opportunity to distinguish themselves from competitors. In fact, it’s not only an opportunity — it’s a necessity. 

Experts agree that brand identity is essential for retailer success.

“Brand identity is crucial, because that’s what separates you from your competition,” says Adrienne Weiss of Adrienne Weiss Corp., who’s behind brands like Build-A-Bear Workshop, DiGiorno and Baskin Robbins. “Your brand is a story you tell to the world with the hope that it will resonate, and consumers will want to associate themselves with your brand.”

Retailers are no longer product suppliers — they’re becoming lifestyle partners, entities with which consumers are building relationships. 

Continue reading

Black Friday Cyber Monday Post-Mortem: How to Analyze the Success of Your Campaign

Black Friday Cyber Monday Post-Mortem: How to Analyze the Success of Your Campaign

BFCM post-mortem | Shopify Retail blogA post-mortem analysis for any campaign or selling period in your retail business is always essential. It offers the chance to understand what worked (and what didn’t), why, and how you can pivot your business moving forward. These insights are invaluable — there’s nothing that can replace your own, real data.

The same applies to Black Friday Cyber Monday, even though sales are seasonal and may not remain consistent through January and the succeeding months. So many sales are generated during this time, which gives retailers plenty of data to work with. Last year alone accounted for almost $2 billion in Black Friday sales.

Because many retailers try to cash in on Black Friday Cyber Monday, taking the time to reflect on the efficacy of these sales can help you improve on future BFCM campaigns — and potentially gain insights to boost your bottom line year round.

Continue reading

Creative Facebook Tactics: 13 Expert Tips to Amp Up Your Retail Social Strategy

Creative Facebook Tactics: 13 Expert Tips to Amp Up Your Retail Social Strategy

Creative uses for Facebook | Shopify Retail blogFacebook can be a valuable tool for retailers when used appropriately. But it can be intimidating, especially when it comes to figuring out what to post.

And as it’s becoming more difficult to reach users organically, it can be frustrating to put so much energy into something that doesn’t generate results.

We asked Andrea Vahl, coauthor of the free ebook How to Grow Your Local Business with Social Media, to help us curate some high-impact ways you can use Facebook for your retail business.

Continue reading

Customer Loyalty Programs: Why Retailers Need Them (and How to Create One)

Customer Loyalty Programs: Why Retailers Need Them (and How to Create One)

Loyalty programs | Shopify Retail blogYou know that coffee shop where you get your caffeine fix every morning? You earn a stamp for every cup o’ joe, and then get a free one when your card is all filled up.

You’re technically a member of that café’s customer loyalty program — and you’re probably going to keep going back so you can earn your free coffee more quickly.

Customer loyalty programs are becoming increasingly popular and are especially important to retail business success. In fact, Nielsen found that 84% of consumers are more likely to choose retailers that offer such a program, and 59% report that they’re available where they already shop.

Sp, wow can retailers capitalize on this interest in loyalty programs and create an active customer base and, more importantly, keep members engaged?

Continue reading

Diversify Your Offerings: Takeaways From 5 Service-Based Businesses Turned Retailers

Diversify Your Offerings: Takeaways From 5 Service-Based Businesses Turned Retailers

Service-based business in retail | Shopify Retail blogWe’ve all heard the expression that you shouldn’t put all your eggs in one basket. The same could be said for business — having multiple income streams from multiple sources makes for a healthier bottom line. That’s one reason having services as the one and only sales engine of your business can potentially inhibit growth and profitability.

Granted, service businesses certainly have their advantages. For example, service-based businesses have the unique opportunity to establish true, one-one-one relationships with customers. And that regular interaction builds loyalty and trust.

But even businesses that traditionally only sell services (writing, marketing consults, hairdressing, tattooing, etc.), can broaden their value proposition to customers with retail. With retail sales accounting for more than $22 trillion worldwide every year, service-based businesses have the chance to capitalize on the existing relationships with their clientele. Incorporating relevant products, i.e. a retail component to your business, allows you to monetize those interactions with your customers and increase their customer lifetime value.

Continue reading

Email Segmentation for Retailers: Tips from 4 Email Marketing Experts

Email Segmentation for Retailers: Tips from 4 Email Marketing Experts

Email segmentation for retail | Shopify Retail blogEmail is becoming increasingly important. More than 205 billion emails are sent every day, and that number continues to grow.

There are lots of business uses for email, too. It’s 40 times more effective than social media in terms of customer acquisition, and for every dollar spent, you can generate almost $40 in ROI. Again, that’s better than social media, and it also beats out affiliate and search marketing.

On top of that, only 17% of digital marketing spend happens in email, but it still contributes 24% of revenue. If email marketing isn’t a part of your marketing strategy for your retail business, you’re missing out on major opportunities.

But effective email marketing goes beyond sending promotional emails to your entire list. Segmentation can help you be even more effective and drive more sales.

Continue reading

Get Rollin’: How to Start a Food Truck Business

Get Rollin’: How to Start a Food Truck Business

How to start a food truck business | Shopify Retail blogFood trucks have exploded in popularity in recent years. According to an industry report from MobileCuisine.com, the food truck industry has gone from $803.8 million in revenue in 2014 to $1.2 billion in 2015. That’s a major jump.

We’re no longer limited to the taco truck on the corner and the ice cream truck that slowly rolls around the neighborhood in summer months. Now, it’s possible to get cuisine from all over the world right outside your office doors.

Today, there are more than 4,000 food trucks operating in the U.S. Why the popularity? Starting a food truck business is less risky and intimidating than a brick-and-mortar restaurant, and offers more flexibility, especially in terms of location, cuisine and operating hours. Plus, the total startup cost is roughly $50,000 to $100,000 — just a drop in the bucket compared to a restaurant.

We chatted with the passionate Brett Lindenberg of FoodTruckEmpire.com on the ins and outs of starting a meals-on-wheels business. Lindenberg runs a blog and podcast, and offers courses and resources for aspiring and established food truck owners. He shares his expert advice on how to start a food truck business.

Continue reading

How to Create a Cohesive Customer Experience For Online and Offline Sales

How to Create a Cohesive Customer Experience For Online and Offline Sales

Multichannel sales retail | Shopify Retail blog

While more retail brands now understand the importance of selling their products across multiple channels, many still have work to do. Whether you’re selling online, offline, or some mixture of both, 87% of consumers think brands need to do a better job at creating a seamless shopping experience. That means there’s a lot of room for improvement, and a lot of opportunities to differentiate your brand from your competitors.

Even if you don’t sell online, customers are interacting with your brand online. It’s no longer just about the point of purchase — consumers are challenging retailers to captivate them through a variety of shopping experiences.

Connecting those online and offline customer journeys is imperative. More than three-quarters of organizations already have some channels connected, and it’s the No. 2 factor transforming the customer experience. Plus, customers who have positive experiences with your brand are three times more likely to recommend you to their networks.

Connecting the experiences doesn’t just mean connecting the data (though that’s important, too). It means creating a cohesive experience for every customer interaction with your brand, both online and offline. And here’s how retailers can do just that.

Continue reading

Start your free 14-day trial of Shopify