69 search results for “Alexandra Sheehan”

When retail changes as quickly as it does in today’s market, it’s more important than ever to constantly innovate and look for the next opportunity. One way to do that is through brand partnerships.

While collaborating with other businesses can certainly expand your reach and build buzz, it can also expose you to new ideas and tactics. You can test these new concepts before doing a full-blown integration into your business. And when it works, early adopters are seen as innovators.

Check this list of seven innovative retail partnership examples to find inspiration for your next collaboration.

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Email marketing is the key to success for a number of industries. More than 205 billion emails are sent and received every single day. And it’s another effective way for retailers to engage with and motivate consumers. 

What sets email apart from many other digital marketing initiatives is the level of intimacy. The subscribers on your list have explicitly chosen to receive communications from you. They want to hear from you.

When you compare that to social media, paid ads, and other tactics, nothing is more personal than email. You’re landing directly in your audience’s inbox, every single time. Comparatively, social media only reaches a number of individuals (not your entire audience), and paid traffic is often less qualified. Those consumers might not even know your brand yet, and you’re asking them to spend money with you.

Utilizing email marketing allows you to reach a qualified audience on an intimate level — which means they’re more likely to take action. But it’s tricky to bridge the gap between the digital world and the real world. Here are some ways retailers can use email marketing to lure in more foot traffic.

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In 2005, Shop.org first announced Cyber Monday. At first, it was a way for online retailers to compete with the Black Friday sales in brick-and-mortar stores. But the online shopping holiday quickly grew in popularity.

In spite of its popularity (and ability to shop sales in your pajamas), Cyber Monday hasn’t made brick-and-mortar stores obsolete. In fact, many physical stores capitalize on the online-shopping day. About a third (30%) of consumers bought products online that they then picked up in-store last year, and 80% of spending was done in-store.

And while Cyber Monday sales increased 12% last year, in-store spending is also steadily rising. The key for brick-and-mortar retailers is to adapt to meet the needs of online shoppers and maintain a competitive edge so they can compete during the crucial Black Friday Cyber Monday weekend.

How can retailers accomplish this? Here are seven tactics to help physical stores get the most from Black Friday Cyber Monday and successfully compete with online-only stores.

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Opening a new retail store is exciting — what was once an idea is now coming to life. The process of opening a retail store, while rewarding, can also be lengthy — and financially draining. But there are some ways you can generate revenue, and build a little buzz in the process, before your store’s grand opening.

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Brand identity is increasingly important. 

More than half of shoppers build relationships with brands because of shared values. As customers put more importance on that, and less on price, retailers have an opportunity to distinguish themselves from competitors. In fact, it’s not only an opportunity — it’s a necessity. 

Experts agree that brand identity is essential for retailer success.

“Brand identity is crucial, because that’s what separates you from your competition,” says Adrienne Weiss of Adrienne Weiss Corp., who’s behind brands like Build-A-Bear Workshop, DiGiorno and Baskin Robbins. “Your brand is a story you tell to the world with the hope that it will resonate, and consumers will want to associate themselves with your brand.”

Retailers are no longer product suppliers — they’re becoming lifestyle partners, entities with which consumers are building relationships. 

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The nuances of retail in today’s climate have brought a wealth of new selling opportunities — and with that, a sometimes overwhelming amount of information. Smarter tools and technologies are giving us more data than ever, consumer behavior is evolving rapidly, and the path to retail success is no longer linear.

When you’re being pulled in a million directions, how do you know which direction is the way to go? Prioritizing and finding balance both in your personal life and your business is a constant struggle, but essential to the longevity of your success.

Having trouble prioritizing in your own life and biz? We’ll take you through the prioritization process and help you determine how to figure out what needs to be done now, what can wait, and what can be outsourced.

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A post-mortem analysis for any campaign or selling period in your retail business is always essential. It offers the chance to understand what worked (and what didn’t), why, and how you can pivot your business moving forward. The same applies to your Black Friday 2018 deals, even though sales are seasonal and may not remain consistent through January and the succeeding months.

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Every retailer shares a common goal: to earn more revenue. The ways which retailers go about meeting that goal vary. Some prefer to focus on their customer loyalty program. Others turn to leverage the opportunities that come with expanding into B2B wholesale channels. Product bundling is another great way to help retailers achieve revenue goals. A curated collection of complementary products can help you capture casual browsers and eager-to-buy shoppers alike.

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Trends have indicated how important it is for retailers to consider more than their price point. Today’s consumers aren’t just shopping for the best deal — they’re shopping for the best brand.

What does it mean to be the best brand? A lot of times, it’s about the consumers’ perception of your brand, as well as the relationship you have with your existing customers. The foundation of any customer relationship is trust. In fact, 62% of consumers consider brand trust to have a great influence on their buying decisions.

One way to establish trust and a strong community of loyal customers? Through hosting serial events.

But what is an event series? What do they look like, and what do they entail? Here, we’ll tackle the ins and outs of serial events and how they can build customer trust and your business at the same time.

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