Enterprise online store

A global platform for your brand.

Design an online store and presence that stops customers in their tracks.

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Take control of your online store.

Skip hours of development work with software that lets you update content on the spot. Or access the code yourself for custom changes using Liquid, HTML, CSS, and JavaScript.

Optimised for conversion, every Shopify theme is fully customisable, so you can experiment with layouts and campaigns, then sync your content across channels.


Personalise your product catalogue

Make the digital world more personal for your most loyal fans. With Shopify Flow and Scripts, recommend products based on your customers’ purchase history and behaviour. And offer custom discounts or shipping to make them fall in love with your brand.


Boost conversion from product page to checkout.

Less friction at checkout means more sales. Give your customers a seamless buying experience with digital wallets right on the product page. Not to mention mobile, social, or accelerated checkout with Shopify Pay’s one-step checkout.

With over 100 payment gateways and custom discounts, you control the entire checkout process.

API integrations

Extend the platform with flexible technology.

Run your business on your terms, on a platform that builds only what you need. From ERPs to fulfillment services, connect all your tools to create custom solutions through Shopify’s API and SDK technology. And deliver the brand experience you want with industry-leading apps or Shopify Plus Partners.

Channels include Facebook, Instagram, Amazon, Google, Kik, and more.

Multi-channel commerce

Sell everywhere your customers are.

Put your products in front of a global audience, on any device, with over 20 sales channels. From marketplaces to social to Shopify Point of Sale, channels are easy to implement. And 9 free expansion stores mean you can sell internationally through localised stores.

Learn more about multi-channel commerce

Analytics and reporting

Make smart decisions with data.

Know your customers better through data. Serve them better through insight.

Understand your business at a glance with a global view of users, stores, and automations. And make the most of performance and growth opportunities by integrating with major analytics tools, ERPs, and CRMs.

Discover how to expand your business globally

Your digital presence defines you. What does yours say?

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