Ecommerce automation

Build your brand. Not your workload.

Turn tasks into automated workflows so you can get back to business.

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Do more. Faster.

Every day your organization faces a flood of tasks, processes, and demands. As your business grows, systems multiply.

Shopify Flow is the first ecommerce automation solution that connects your ecommerce systems and tools with seamless integrations. So you and your team can focus on your brand, not your tech stack.


Streamline your commerce operations.

Start automating in seconds with easy-to-use templates. Instead of disconnected apps, third-party tools, and manual workarounds, Flow is built right into your commerce platform.
Watch the Flow demo (5 min)
  • Tag and segment customers based on buying behaviour
  • Automate inventory management for low-stock products
  • Standardise merchandising and product organisation
  • Track and reward customers based on lifetime spend
  • Automatically cancel high-risk orders or prompt a review

Find out how automation can fast-track your growth.
Request the Shopify Plus demo

Flow saves us so much time. We automate the time-consuming processes so we can focus on activities that will move the needle: building our community, launching new products, and delighting our customers.

Charlotte GowingExecutive Director, Tatty Devine


Connect your business tools.

Simple workflows help you automate the most complex processes. But the power of Flow goes beyond your store. Connectors integrate the apps you use across your business, without a single line of code.

Are you an app developer? Learn how to integrate with Flow


Flexibility and freedom to experiment.

Put new campaigns and ideas into action in just a few steps. A simple trigger-condition-action formula lets you create custom workflows to fit your business, on your terms. Then, spread your success by copying your most effective workflows across stores.

Building a custom workflow (2 min)

Find out how Flow automates your growth.

Reward customers

Offer high-value customers personalised service and deals.

Optimise merchandising

Stay on top of reordering your products based on inventory levels.

Prevent fraud

Flag or cancel high-risk orders to stop fraudulent orders in their tracks.

Focus on your customer. Not your tech stack.

Get pricing