Food and beverage ecommerce

Stay ahead of changing tastes.

Serve up customer experiences with the commerce platform that evolves as fast as you do.

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The world’s leading food and beverage brands trust Shopify Plus to scale their business.


Our website traffic has increased five times and our business is growing at a rate of approximately 20% quarterly. We now have 85,000 unique monthly visitors, and an average of 900 orders per week.

Angus HarrisCo-CEO, Harris Farm Markets

Direct to consumer

A hunger for limitless growth.

The future belongs to a multi-channel approach that relies on personalisation, flexibility, and speed. In the next 10 years, ecommerce will command 20% of the consumer packaged-goods industry. With Shopify Plus, you can add and manage products, customise your site, and automate personal touches like discounts and gift wrapping, all with minimal code.


Wholesale without the hassle.

Wholesale doesn’t have to be hard—or time-consuming. Create a password-protected site for tiered pricing and negotiated deals on the wholesale channel. Give your high-volume buyers the independence they need, with all the direct-to-consumer features they expect.

  • Eliminate spreadsheets and sync your inventory automatically
  • Manage D2C and B2B sales from a single control panel
  • Create or integrate customer loyalty programs
  • Review and edit orders before invoicing
  • Replicate your site’s branding without customising your theme


Cater to a mobile-first world.

Deliver enticing customer experiences across every device with responsive stores and themes, optimised for conversion and full customisation. Blend vibrant customer experiences with branded checkouts and mobile payment providers like Apple Pay, Google Pay, PayPal, or Shop Pay’s one-click confirmation. And connect in-store retail with mobile browsing to engage customers at every step in the purchase process.

Global to local

Homemade feel. Worldwide appeal.

Your customers expect a local experience, tailored to their location, language, and cultural tastes. Meet your fans where they live with highly localised content on expansion stores. Or keep it simple by selling in multiple currencies and languages from one Shopify store.


Be ready for the rush.

Process thousands of transactions every minute without worrying about broken carts, crashed checkouts, or downtime. With fully automated campaigns and flash sales in Launchpad, you can put your to-do list on autopilot.

Watch the Launchpad demo (2 min)
Channels include Facebook, Messenger, Instagram, Snapchat, Rakuten, Google, Microsoft, eBay, and Pinterest.


From social shares to instant sales.

Enable instant purchases through Facebook. Create a shoppable Instagram feed. Run contests, leverage influencers, curate user-generated content, and highlight reviews with 3,700+ apps. And get conversational with chat integrations on Messenger and Kik.


Serve up memorable customer experiences.

Immersive brand experiences depend on moving seamlessly between online and offline commerce. Power pop-up shops, live events, and in-person shopping with Shopify Point of Sale. Sync your products, inventory, and customer data across channels. And fully customise your online store to bring your vision to life.

Get to market first with the flexibility to customise and experiment

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