Beauty and cosmetics ecommerce

The new face of beauty crosses borders with speed, scalability, and grace

“Shopify Plus is super fast. It’s our customer facing portal in five countries and allows us to custom code promotions which have been extremely effective.”

Ric KostickCo-Founder and CEO at 100% Pure


More than just a pretty face

Shopify Plus’ responsive storefronts make optimizing for a mobile-first world easy

Blend vibrant customer experiences with branded checkouts and made-for-mobile payment gateways like Apple Pay, PayPal, or Shopify Pay’s one-click confirmation. Connect in-store retail with mobile browsing to capture and engage your customer at every step in the purchase process.


An international look… for an international market

Create multiple storefronts tailored to your customer’s location, language, and cultural trends

The global beauty and cosmetics industry is set to hit $675 billion by 2020. With Shopify Plus’ dual content delivery networks, you get speed and reliability no matter where your visitors come from. Track orders, inventory, and customers automatically by integrating your third-party systems with Shopify’s open API. Meet your fans wherever they live with the personalization they expect.


Form meets function on a platform that won’t quit

Process thousands of transactions a minute without worrying about broken carts, crashed checkouts, or downtime

Shopify Plus hosts some of the world’s fastest growing beauty brands, processing billions of dollars in GMV without breaking a sweat. Whether you’re kicking off an exclusive flash sale, epic product drop, or were just featured on a major media outlet, our scalable backend let’s you face everything with unmatched confidence.

  • Unlimited bandwidth
  • 3 million hits per second
  • 6,000 checkouts per minute
  • 99.98% uptime
  • Zero outages on Black Friday Cyber Monday


Beyond skin deep, online or off

Contour rich customer experiences as unique, expressive, and personal as your brand

Alongside a fully customizable frontend to showcase your looks, Shopify’s universal POS lets you cross over from the digital to the physical world. Power pop-up shops, product drops, and live events. Sync products, inventory, and customer data automatically. Build your own solutions or enlist one of Shopify Plus’ award-winning Partners to help bring your vision to life.


Vanity doesn’t mean vanity metrics

Sell natively on the networks where beauty comes alive… with a single click

Enable instant purchases through Facebook and Pinterest. Create a shoppable Instagram feed onsite. Run contests, leverage influencers, curate user-generated content, and highlight reviews with 1,500+ professionally built apps. Get personal and interactive with Shopify Plus’ integrations on Messenger and Kik.


Make up, schedule, and launch campaigns

Shopify Plus gives you exclusive access to Launchpad, the first tool to unleash demand-generating campaigns at scale

Create invitation-only or limited-release collections. Push selected products to over 20 sales channels simultaneously. Build personalized emails for replenishment cycles, add custom discounts, and segment your customers inside Shopify Plus’ dashboard or by enlisting the help of our curated Technology Partners.

Mads Timmermann, Founder of Danish Skin Care

“We can do things so much faster now. Why would anyone spend time or money building a platform when Shopify Plus works so well right out of the box?”

Mads TimmermannFounder of Danish Skin Care

The future of commerce starts here

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