Beauty and cosmetics ecommerce

Power is a beautiful thing.

Grow with the commerce platform designed to scale and deliver stunning shopping experiences.

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The world’s leading beauty and cosmetics brands trust Shopify Plus with their business.



More than just a pretty face.

Look great in every light with responsive stores that optimise for mobile and conversion out of the box. Blend vibrant customer experiences with branded checkouts and payment providers like Apple Pay, Google Pay, PayPal, and Shop Pay’s one-click confirmation. And connect in-store retail with mobile browsing to capture your customer at every step of the purchase process.


Unique looks for international markets.

The global beauty and cosmetics industry is set to hit $675 billion by 2020. Deliver the localised experience customers expect by selling in multiple currencies and languages from one Shopify store. Or use expansion stores to style content based on location, language, and trends.

Get the latest industry report


Inspired customer experiences. Online or off.

Dazzle the senses with immersive shopping experiences as unique and expressive as your brand. Bridge the digital divide with Shopify Point of Sale and retail hardware solutions to power your pop-up shops, product drops, and live events. Sync products, inventory, and customer data automatically for a global view of your business.

Shop hardware


Form meets function on a boundless platform.

Whether you’re kicking off a flash sale or product drop, a scalable platform means you can face your biggest events with confidence. Process thousands of transactions every minute without worrying about broken carts, crashed checkouts, or downtime. The Shopify Plus platform delivers:

Channels include Facebook, Messenger, Instagram, Snapchat, Rakuten, Google, Microsoft, eBay, and Pinterest.


Sell where beauty comes alive.

Stand out in the digital crowd with social shopping experiences that turn shares to sales. Enable instant purchases through Facebook. Create a shoppable Instagram feed. Run contests, leverage influencers, curate user-generated content, and highlight reviews with 6,600+ apps. And get conversational with chat integrations on Messenger.


Launch your biggest, boldest events.

Shopify Plus gives you access to Launchpad, the first tool to automate demand-generating campaigns at scale. Create invite-only or limited-release collections. Release select products across every sales channel. And highlight your campaigns with scheduled theme and content changes.

Watch the Launchpad demo (2 min)

Change your industry. Product by product.

Find out how Shopify Plus can help you change the future of retail, no matter what you sell.

You know beauty and cosmetics. We know tech.

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