Campus Protein doubles conversions year over year after switching to Shopify Plus

Previous platform

Symphony Commerce, GoKart, Volusion

Industry

Fitness supplements

Use case

Online store

A male and a female student wearing campus protein crew neck sweaters in navy blue and grey, looking at a computer screen together.

Campus Protein is an online shop that allows students to purchase brand-name supplements and vitamins at prices that fit their lifestyle. Created for students and by students, the once two-person operation has evolved and catapulted Campus Protein into a multimillion-dollar business.

After three platforms — and then deciding to make their home on Shopify Plus — Campus Protein has…

  • Doubled conversions year over year
  • Expanded their market beyond college campuses
  • Grown their campus rep program nationwide

Once I saw the light and how everyone was trying to mimic Shopify, the choice was obvious. The team at Shopify Plus is really innovative and always coming up with insanely cool updates.

Russell SaksCEO of Campus Protein

Challenge

“It all started by wanting to impress girls,” Saks explains.

However, Saks and the Campus Protein team quickly impressed investors, too. The startup won $100,000 in seed money during a campus competition, which the team first used to choose an ecommerce platform.

This search led Campus Protein through three ecommerce platforms, each of which ended up becoming a drain to resources, time, and morale.

“I’m not the type to ever give up or throw in the towel,” Saks explains. “But honestly it was just terrible for morale because we were working so hard but constantly having to deal with so many platform problems.”

A black and green container of protein powder.
A navy blue crew neck sweater that says Campus Protein in a bright yellow, bold font across the front.

Solution

After outgrowing the first, draining resources on trying to implement the second, and feeling like the third platform was failing to deliver on its promises, Campus Protein was in dire need of a trustworthy ecommerce partner.

While researching, Saks saw how other platforms were trying to copy the Shopify Plus model.

In addition to updates, Shopify Plus enables Campus Protein to implement quick feature adjustments, like the “Fuel Gauge” that indicates how much power is left. These feature adjustments are only possible because the company has a platform that can grow and evolve with it.

Five brightly coloured cans of energy drinks.

Results

“Switching to Shopify Plus was the best decision we ever made. It’s the best ecommerce platform I’ve ever seen,” Saks says.

Here’s why: after moving to Shopify Plus, Campus Protein saw a 2x increase in conversions and a significant increase in year-over-year sales. Additionally, the brand now extends far beyond college students.

The Campus Protein online store powered by Shopify Plus, displayed on a mobile phone, tablet and computer screen.

“One gentleman with cancer began taking our muscle building supplement to prevent weight loss during treatment,” Saks reveals. “Today he’s cancer-free but still using our product which means the world to us.”

With Shopify Plus on its team, Campus Protein can focus on what it does best:

  1. Building out a rep program that has already spread nationwide
  2. Continuing to grow a multimillion-dollar business
  3. “Helping people look and feel better”

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