I knew immediately that I had to quit my job and that I was not meant to have a boss — that I needed to be an entrepreneur.
On that very same day, Kurt marched into his office and gave his notice. He had no plan of action, no specific business in mind — just a genuine will to be true to himself.
“As a kid, I watched my dad get laid off from his job, and then not be able to find work again,” Kurt explains. “He used to tell me, ‘If you work for yourself, you can’t lose your job. You are your own boss.’”
The concept stuck. Not long after quitting his job, Kurt hatched a business plan to start Ethercycle, an ecommerce consultancy that has since grown into a mega-successful Shopify Plus Partner.
But when Kurt was starting the business in 2009, his path to success wasn’t all that clear. Originally, Ethercycle was an ecommerce platform specifically for bike shops, a nod to Kurt’s passion for cycling. After a year of slogging away at the business and living on a meagre $15,000 annual salary, he realized he’d started the wrong business.
"Every entrepreneur's fear is that the business fails. But if you pivot, that's not failure,” Kurt says.
With no cash left in the reservoir, Ethercycle started developing brochure websites for local businesses. From famine to feast, business quickly picked up. People needed help with their websites, Kurt discovered.
To manage the new workload, he brought on partner and developer Paul Reda. The pair quickly became generalists, doing almost all types of website work and touching nearly every ecommerce platform, including Shopify. The duo instantly developed a love for working on Shopify projects.