45 search results for “Paul Boag”

In Part 1 of my interview with Paul Boag, we discussed the importance of making a name for yourself in the web industry. Content marketing has played a key part in his own success and that of the agency he co-founded, Headscape.

Of course, getting the “gig” is only the first hurdle – you have to deliver good work too. In this excerpt, I ask Paul about his experiences working on ecommerce projects. What follows is an illuminating and unusual insight into an ecommerce site catering for a demographic where the typical user is over 60.

Continue reading

Paul Boag has been working on the web since 1994. He was one of the original founders of Headscape, a UK digital agency, and is a well-known and respected author, blogger and conference speaker. He’s also co-host of the long running, and perhaps the original, web design and business-focused podcast BoagWorld.

In this interview with Keir Whitaker, Paul shares why content marketing is here to stay, tips on improving your writing process, and why you should get comfortable with public speaking.

Continue reading

Chances are, you have read an article saying you must specialize as a web designer to survive. This seems to have become the mantra of the modern web movement. But why is that the case? And what should you specialize in?

There is a lot about ecommerce that makes it an attractive area to choose. Paul Boag walks us through the reasons why focusing on ecommerce can be beneficial to your business.

Continue reading

With so many web designers and agencies out there, how do you stand out from the crowd? Paul Boag discusses the tough reality that there are thousands of agencies out there, just like yours, and delves into how to really differentiate your business from the masses.

In this article you will learn:

• Three tactics to set your web design agency apart.
• How to implement these tactics.
• Why you should stop obsessing over your website.

Continue reading

When asked, customers make their reasons clear as to why they abandon shopping carts. But fixing those problems is hard. Today, UX designer Paul Boag points you in the right direction.

In this article you'll learn:

• Four important reasons users abandon their carts. 
• Why these cart issues exist in the first place.
• How you can help your clients address these challenges.

Continue reading

Writing proposals is a necessary evil for selling digital services. But even when we win projects, our proposals often fail us. Fortunately, there is a better way. In this post we look at how to create a proposal, the vast proposal design tools available, and how you can win clients through using the psychology of choice.

Continue reading

If you ask most people whether they like having a choice, the answer will be yes. Too many choices, however, quickly overwhelm users and cause your conversion rate to plummet. In this article, we cover how to encourage fast decision making through a concise and intuitive user journey.

Continue reading

Having a way to measure the performance of a website is fundamental to its success. It focuses the work you are doing on projects that create a tangible return on investment. Learn to outline company objectives with the appropriate key performance indicators: trackability, usability, and conversion.

Continue reading

One of the biggest reasons for a poor conversion rate is that a website receives the wrong kind of visitor. This is because too often digital marketing is measured by the amount of traffic it drives, rather than the quality of that traffic.

In this post, you will learn:

• How to identify and remove failing channels
• How to carefully consider who you want to target and tailor your marketing to
• How to know where your site sits in the user journey, so you drive people to the site at the right time

Continue reading

A mental model is your understanding of how the world works based on your own personal experiences. This set of assumptions can influence how you present information. When your users have a different mental model than you, this can lead to misinterpretations.

In this post, you will learn:

• The impact mental models can have on the products you build
• How you can use card sorting to replicate your users’ mental models
• How to validate your choice of terminology and design to connect with users

Continue reading