[MUSIC PLAYING] Have you ever received an email promotion that blatantly had no value to you and you found yourself quickly, and maybe a little angrily searching for the unsubscribe button. I know it's annoying. In today's video, you'll learn how to captivate your audience and sell to them without, well, being annoying. The real key is being a good listener who knows what to say and when.
Let's jump right into the nitty gritty, shall we? Know your audience. Now is a great time to whip out the Shopify and Google Analytics data you've been gathering. Ask yourself, what does my audience respond to? On which platforms are they most chatty? What type of content gets them excited? Your analytics are a goldmine of information about your customers shopping habits and interests which leads me to my next point, building community.
In simple terms, a community is a group of people who share a fondness for your company's values, voice, and products. How you communicate with them through conversations on social media, your customer service, and the content you produce helps create trust and drums up excitement about shopping with your brand.
Think about it. A good conversation with someone you know or even someone you don't tends to leave you with warm and fuzzy feelings. It's the same idea here, you can form a community of customers who adore your brand by consistently talking to your audience and making those connections. Building community gives you an opportunity to delight your audience with great service and experiences before they ever buy anything.
So put some effort behind intentionally, managing, and growing your community. Say it with me, the key to growing my community is providing value to my audience. It's the truth. Your content and community goals should always focus on providing value. You can do this by tapping into what your audience wants, needs, and feels.
Let's look at some content goals. Get ready to put on your, I'm an expert hat, friends. With educational content you can build trust and position your product or your brand as the solution for your customers problem. Needs some ideas to get started? I've got you. Teach your audience how to use your product, show how it's made or talk about what's inside. You can also use frequently asked questions or address common objections as a source of inspiration.
All right, let's get them engaged. Get your customers excited about your brand by creating content focused on including them in the conversation. Inspire them to take action by asking them to comment, share, subscribe, register, tag a friend, do the poll, take the survey, the possibilities are endless. And think about incentives for participating.
Selecting one lucky winner to receive a gift card to shop at your store will go a long way. Engagement focused content is great because it also provides an opportunity for feedback you can use to refine your offer and content. Entertainment is a top contender when providing valuable content to your audience. Think about it.
Was there any hesitation the last time you shared a hilarious meme with a friend? Entertaining content draws an emotional response. Depending on your audience's tastes and your brand personality you could weave funny or amusing content into your strategy. Who's to say you can't make your own means that your customers can relate to?
And last but certainly not least, the final content goal we'll talk about today is empowerment. This is a great place to weave user-generated content into your strategy because we humans love human interest stories. Empower your customers by sharing their success stories and showing them how interacting with your brand will enrich their lifestyle.
Before we end today I'll leave you with some best practices for content creation so that you can conquer your content goals and engage with your audience without annoying them. For education and empowerment content, tap into keyword research to find the questions and issues your audience has around your industry or product category. For entertaining and engaging content, you'll want to get really creative and specific to your brand.
This is where you showcase your brand's personality and have fun with your messaging. Use your analytics data to see which kinds of content your audience resonates with and leads them closer to the sale. Have a balance of all four types of content and lead with the type of content your audience responds to most consistently. And finally, take note of what types of content works best on which platforms and adjust your distribution accordingly.