Lesson 2: How To Reduce Churn Rate

According to McKinsey, nearly 40% of e-commerce subscribers have canceled their subscriptions, and more than one-third of them cancel a service in less than 3 months.

The biggest challenge for any subscription company is churn. As mentioned in the previous lesson, churn rate is one of the most crucial metrics for your subscription business.

In this video, you'll learn the essential strategies to reduce your churn rate and increase profit.

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>