Lesson 2: How To Pick The Right Product

Lesson 2: How To Pick The Right Product

In this lesson, you'll learn methods and tools to curate the right products for your subscription box. Plus, you will also get a better understanding of how to craft a compelling Product Story that makes your subscription box resonate with your target customers.

Resources:

McKinsey Research on Subscription Box: Thinking Inside The Subscription Box

Mentioned Subscription Businesses:

  • Birch Box
  • NatureBox
  • Snacknation

Product Research tools mentioned in the video:

Box Design tools mentioned in the video:

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