Lesson 4: Live case study (CRO)

In this lesson, we’ll walk you through our process for conducting a comprehensive conversion audit of the homepage, category page, and product page using a live ecommerce store as an example.

You’ll be able to follow along as we systematically review each page from top to bottom, consolidate our findings, and prioritize which changes should be the highest priority. This practice is unfamiliar to most brand owners, so it can be helpful to see an expert go through the process first.

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>