Lesson 1: Homepage audit

For most ecommerce brands, the homepage is the most frequently visited page on their site. And, as we all know, you only get one chance at a first impression. That’s why we start every audit with a detailed analysis of the homepage.

Too many brands use this valuable real estate to try to achieve goals that the consumer just isn’t interested in yet. They try to close the sale, share their company mission or backstory, or introduce post-purchase offers like referral campaigns or reward programs.

The truth is, your homepage only has one mission: Help the consumer understand if your product can solve their problem and, if so, help them get one step closer to finding the product that is right for them.

So, in this lesson, we’re going to show you how to remove distractions and help the user quickly take the next step in their buying journey.

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>