Tracking Results to Evaluate Influencer Success

Tracking Results to Evaluate Influencer Success

Course content (32 lessons)

03 |⌛ Halfway There... ⌛

Knowing how to evaluate if an influencer campaign is essential. You want to ensure you’re getting a return on investment when you invest your hard earned money into advertising with influencers.

How to Track Results:

Goal: Content Engagement | Results: Likes, comments

Goal: Sales | Results: Discount code use or clicks to a trackable link (like clk.im, bit.ly)

Goal: Content | Results: More subjective, though it’s whether or not you can reuse the user generated content for your feed, or to promote with paid marketing

Tool to track your campaign: You can use this Google Sheets Doc as a template to track your campaign. (Note: Go to File → Make a Copy to save your own tracking document)

Tool to download high resolution images on Instagram (to reuse): Downloadgram.com. If that tool doesn’t work for you, you can find other helpful suggestions in this article: The secret trick to downloading full-resolution Instagram photos (via The Daily Dot)

Build an online store for your business with your new skills.

Shopify has everything you need to start selling, all in one place.

Start Shopify free trial

Try Shopify free for 14 days, no credit card required.

<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>