Knowing your niche is incredibly important to find targeted Instagram users who can become customers.
So what is a niche?
A niche is a subsection of the population who can be identified by sharing a common value or interest as other people. A niche market is a subset of a larger market with its own particular needs or preferences.
Here are a few examples of niches to help clarify:
Food and drink
Health and fitness
Watch and learn how Dropbottle fits into a primary, secondary and third niche. Also, if you’re selling an item that’s not inherently unique (i.e. a t-shirt) a helpful way to figure out your niche is to see if it can fit into the 3 F’s: Form, Function and Frugality. Watch the video to learn how to find the advantages that your product may have.
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