The ‘North Star’ you’ll strive towards is creating brand advocates (people who will rave about your product/service to friends and family). Watch and discover the first step of the funnel: awareness. The goal of these strategies is to nurture your customer down the funnel.
Here’s an overview of the key aspects of creating awareness:
Use relevant hashtags when you’re posting like you learned in Module 2.
Following and Unfollowing relevant accounts. This is a more old-school method, though it still works.
Ask your followers to tag a friend based on the content you share.
Giveaways: try the ‘Tag to Win’ method. Ask your friends to ‘Tag a Friend’ on the post in order to win.
The Loop Giveaway (attachment shares a breakdown of how to do a Loop Giveaway)
Add your social information to your Shopify store
Add links to your social media on your email signatures. Wisestamp is a helpful service you can
use to create a professional signature.
Ask email subscribers to follow you on Instagram in select emails and where it feels appropriate.
Use your other social channels. Encourage followers on Facebook, Pinterest and Twitter to follow you on Instagram.