[MUSIC PLAYING] Module 7, grow profitably and create impact. Be cognizant of your unit economics and don't let your advertising spend get out of hand. Take those profits and reinvest them into finding more winners so you can grow exponentially. At the end of every day try and see how much you've spent, your cost of goods sold, and more specifically your ad spend. Scale up or down accordingly. And when you found a winner, don't be afraid to keep scaling up.
Keep improving it and keep getting feedback. As you grow, use your current winners to keep finding product market fit and create even more winners. Build around your audience, be willing to pivot, and keep looking for things that would serve you too. Design things for yourself. Chances are someone else might need it too. Samara has a team of three, and we do a majority of the things we do in-house except production, of course.
Don't be afraid to stay lean and scrappy for as long as you can even as you grow. It keeps you closer to your customer and enables you to focus on innovating quickly and serving your customers in the best way. I hope this has been valuable for you. Finding product market fit is a powerful force. Your entire business is built on it. Product market fit can also be a trampoline for you to create impact in the world.
If you have any questions, feel free to message me, slide into my DMS on Instagram, or Twitter, or wherever. I'm happy to help in any way I can, and I wish you the best of luck in finding product market fit and in building your business. And finally, thank you to Shopify who've made so much knowledge accessible and who are the reason why we were able to test product market fit.
And if you're considering testing product market fit or starting a store, I highly recommend Shopify and use all the other courses on here to get you all the answers you need. [MUSIC PLAYING]