“On average, a welcome email generates 320% more revenue than a regular broadcast email.”
In this lesson, you’ll learn how to give your potential customers a warm welcome to your store by creating an experience known as the welcome email or series.
The “Welcome Series” Best Practices:
Thank the person for subscribing. This person made a choice to give you his or her email address at a time when we have very crowded inboxes. So thank them for saying signing up.
Set transparent expectations. Let them know how often they can expect to hear from you. I recommend once a week or bi-weekly is a good cadence for communication.
Personalize your message by adding the recipient’s name. With most email service providers, you can send a personalized email to your subscribers. You can personalize it in the subject line or in the main body of the email.
Send your welcome email automatically. When someone subscribes they’ll immediately get an email.
Have a clear call to action for every email you send. What do you want the subscriber to do? Access a coupon code that’s available for a limited time? Read your about us page? Send you an email response? People need to be told what to do.
Remember to test your content on mobile. Nowadays nearly half of emails being read are seen on mobile. So before sending your email, ensure you have tested the email on mobile.
Test your welcome series. Before setting up your email publicly, be sure you test the content to ensure the links work.
✅ Keep these best practices in mind. Once you learn copywriting tips and design principles, you’ll put these best practices to work.