This is the realist of real talks because we're talking about money and I know you've worked hard to earn what you have and you don't just want to waste it on Facebook ads that don't get you sales I want to explain why, what I just said is completely wrong. I'm going to set the record straight with this real talk. You don't want to hear this news, but with your first Facebook ad, you should not expect sales. You may get sales and that's great, but if you don't get sales, it's not a sign of failure.
Think back to like old timey businesses, I don't know, in the nineties or something back then, when a business wanted to get customers in the door, it would pay for space on a billboard, or maybe it would pay for a commercial TV spot. That business was paying for eyeballs. It was paying for the attention of others. When you run a Facebook ad, you're paying for way more than just eyeballs you're paying, and this is really important for data.
Not only does Facebook put your ad in front of people, it collects data. It collects data about who those people are, what actions they take with your ad and what actions they take on your online store. Well, this is so powerful. Essentially. Facebook is capable of finding your ideal customer and not just one but hundreds of thousands of them, but Facebook does not work for free. And within limits, every time you pay to run an ad on Facebook, you're going to get a little bit of data back and within limits the more you pay Facebook, the more data you'll get. And the more data you get, the more effective your ads will be at finding those perfect customers.
Now that you know, all that I want to address a popular line of thought around budgeting for Facebook ads. Some people recommend you spend just $5 a day on each of your Facebook ads. And I wish I could tell you this was effective because I know it gets scary spending more than that on an ad platform you've never used before. But honestly, in my experience, the research that I've done in all the conversations I've had with a successful store owners, that advice the $5 a day advice just doesn't hold up.
At least not when you're targeting the big e-commerce markets, that is the markets where a lot of people actually go to online shops and buy. Big eCommerce markets like the US UK, Canada, Australia, and New Zealand are full of potential customers. That means they're also full of competition. In other words, there are a lot of other online stores, not just drop shipping stores, just a lot of other online stores competing for that audience's attention on Facebook. It doesn't mean you can't stand out.
You've created great video ads. You'll stand out. It just means that when you pay Facebook $5 a day, you're going to get a little trickle of data and you're not going to get in front of that many people. That's why I recommend spending $10 a day. That's a realistic, but still reasonable budget that allows you to start collecting meaningful data about the kind of customers who visit and interact with your store. Now, if you really wanted to, you can do the $5 a day budget.
The thing is you'll probably we have to wait twice as long, and that's the whole balancing act with marketing, whether you're using Facebook or any other marketing platform, the trade off is always this. Are you going to spend money or are you going to spend time. Spend both And you'll start to see results quickly, then one or two, the other, and you'll still see results, but, uh, a little bit of a trade off. So bottom line, and when you're new to all this, I recommend you spend time 10 dollars a day on your ads.
And I recommend you run those ads for five to seven days that comes out to about 50 to $70 an ad. If you don't have that kind of money, that's okay. Okay. You can still be a successful store owner. You just have to get a little creative, either get creative with how you earn that money on the side, so you can invest it in your store or get creative with marketing, whether now or later when you have the money to invest in your first round of Facebook ads, you're ready to meet me in the next lesson.
That's when you'll finally launch your first Facebook ads and start driving traffic back to your store.