Have you ever scrolled through your Facebook feed, normally composed of baby photos and baking videos only to find a video for a product that you've never seen before. If so, you've seen a Facebook ad Facebook ad's are one of the most popular ways for store owners to drive traffic to their store and get sales. And there's a couple of reasons for that. First Facebook ads are really easy to get started with anyone with a personal Facebook profile can start running ads as long as they play by Facebook's rules. And those rules, they're pretty easy to play by.
Second, Facebook is loaded with data. Facebook knows so much about the people who use the platform. It knows their demographics, their interests, how they spend their time. And Facebook uses this data to direct ads to the right audiences. This is massively powerful stuff for the everyday advertiser like you or I, and third Facebook ads are scalable.
If you've got an ad that's working, it's really easy with a couple of clicks to start scaling it up so you can serve that ad to even more potential customers. That's great, but there are still too hard truth to contend with when it comes to Facebook ads, the first is they're complex and the second is they cost money. That's why a lot of you watching this are about to give up your ambitions of starting an online store. It's really easy to be intimidated by Facebook ads, but I know you won't be intimidated by Facebook ads.
That's because I'm here to help you understand Facebook ads. Consider the next few lessons, a quick start guide to advertising on Facebook. I'll show you how to create a Facebook page for your business. Set up a Facebook ads account and install something called the Facebook pixel. Then you'll step away from Facebook for a second and do some research so you can get to know the audience you're going to target.
I'll give you some tips for creating a great Facebook ad. And finally, I'll take you through the process of launching your first Facebook ad campaign. Now there's going to be a lot of information to cover when it comes to Facebook ads. To make this easier for you I've broken down this information into a lot of short, quick lessons, rather than several feature length films. Whether you do one lesson a day or binge on all Facebook lessons in a few hours, just stick with me because once you understand the fundamentals of Facebook, you can scale your ads and your business through the roof.