"We win or we learn.". That's a quote made famous by Conor McGregor's coach, John Kavanagh. It means that something good will come out of a win or a loss, no matter what. If you win, you win. Great job. If you lose, you're going to learn something about why you failed and how you can get better the next time. The first six-month plan that we created was almost meant to be sort of an experiment.
It was meant to be a space where you could fail and fail often. The thing is though, we figured out all the stuff that doesn't work. And we also figured out a couple of things that really do work. So these next six months that I'm about to take you on is all about doing the things that worked and not doing the things that did not work. It's that simple. You know, all the ideating, the soul-searching the Google University, the goal-writing, all that stuff was very, very useful.
But it's only through doing that we understand which actions actually hold water, will actually like progress us toward our goals. Someone that we researched on Google University may have lied to us. They may have told us to do this certain thing, and then we tried it and it didn't work. And you know, what are we going to do now? Well, we're going to do what the other guy says, then. The good news is, now, you should know better. You are head and shoulders above where you were when you got started. You're quite honestly right to crush it.
Now we're only going to do the things that move the needle, nothing more. Only the needle-moving stuff. For instance, in my first ever six-month plan, my big goal was to make a lot of money with affiliate marketing. I needed a significant amount of traffic to my blog to even make a thousand dollars per month from just affiliate marketing. So I decided to use Tailwind Tribes, SEO, and other social media sites to drive that traffic. Three months in, I realized that Tailwind Tribes were absolutely useless.
I've told this story before in the course. So I decided to transition and write 40 blog posts, you know, optimized for search instead. And guess what? I saw my blog traffic quadruple after I did all of that. It was only after I wrote 40 blog posts optimized for search that I started to see some real progress. And I realized in an instant that this is the way to get traffic as a blogger. It's working, I'm seeing it work, and that gave me a whole lot of confidence and made me realize, "Wow, this is actually doable." And I couldn't know that when I started because I hadn't tried it. So in the following six months, I dedicated a lot more time to writing blog posts optimized for search. And I just kept seeing my blog go up and up and up in views and reach.
This second six-month span, again, is about isolating the things that are working and throwing out the stuff that did not work the first time around. So let's create a new Google document, shall we? Call it "six-month plan part two." Well, they put a "two" in the John Wick sequel and the John Wick sequel was better than the original. This isn't just another six months. This is an improvement on the first six-month plan. And yes, like John Wick 2, the sequel will be better than the original. At the top, start it off like you did the last one, write where you've been in the last six months. But this time, I want you to write two things. One, what worked and then two, what didn't work.
Now reflect on all the things that worked for you in the first six months and all the things that did not work for you in the first six months. Attached to this lesson, you'll find a Google document that you can copy and paste right into your own to get a headstart. For instance, for Jiu-Jitsu, I might say that the initial once-per-week sessions worked for me, like, I'm getting better at Jiu-Jitsu. But I might've hit a plateau after a while because I'm only getting in one practice per week. I might say, "I want to actually bump up the practices to twice per week now in the following six months so that I can get closer to becoming a blue belt." Some of your goals may have been accomplished already. Sometimes that happens.
Sometimes goals are relatively easy to accomplish, and if that's happened, then simply add a new goal to take its place or focus on the remaining goals with even more attention in the next six months. At any rate, write down everything that worked and everything that did not work. Good. Now write down "my five goals." You remember the categories, right? Work, hobbies, location, living situation, and relationships.
Write down your goals, list them out so we know what they are. Now that I know that search engine optimization is a better strategy than Tailwind Tribes, it behooves me to maybe spend another four to five hours researching how I can become better at search engine optimization, building backlinks, targeting longer tail keywords, and purchasing SEO tools like Ahrefs might be useful to consider. For any of the stuff that didn't work, just go back to your Google University document and highlight that stuff in black so to basically, black it out so you don't have to pay attention to that anymore.
This will essentially just cross them out. After that's done, just do the same exact thing that you did before. Just write down each goal for the next six months and what you're going to do in those next six months to accomplish that major goal. For instance, with my blog back in 2018, I would have said something like, June, write 20 well-researched SEO blog posts. July, take a course on search engine optimization. August, alter strategy and write 20 new blog posts. September, build 100 backlinks to my site. October, get ten writers to write guest posts for my website. And then November, write 20 more blog posts optimized for search.
That probably would have gotten me to about 40,000 to 50,000 views per month. A lot of this stuff is just repetition. That's what the following six months really are for. It's for repetition. The first six months are for experimentation. The next six months are for repetition of what works. This is a time for progress, you know? Think of it like that movie "Kingdom of Heaven." Now here's a spoiler alert in case you've never seen it before. So just letting you know.
The movie came out 20 years ago, but still. At the end of the movie, Saladin's forces are laying siege to Jerusalem. They're hurling rocks at the walls. They're trying their best to breach the gates and they have towers throwing men over the top of the walls as well, trying to get into the city. After 20 minutes of really amazing action sequences, the city of Jerusalem is still standing. Saladin, however, realizes that there is a weak spot in the wall.
They decide to concentrate all their fire on the weak spot the following morning. And guess what? Before long, the wall comes crumbling down, opening up a huge gap in Jerusalem's defenses. The first six months were about us laying siege to our goals. It was about firing everything at the walls, putting the siege towers towards them, trying to get over the top of the walls. These next six months are about concentrating fire on the weakest part of our goals. So that way we can make progress.
We may not have made much progress in the first six months, but we're going to make a ton of progress over the next six. When I got started writing on Medium, I hardly ever had a blog post get more than 400 to 500 views. If that happened, I got very lucky. After six months, though, I realized that getting into Medium publications, specifically the big ones, would result in a ton of traffic to my blog posts.
So I dedicated a month's work getting into The Mission. It was a publication on Medium way back in the day. I analyzed the publication, I looked at all the stories they published in the last 30 days, I tried to make a story that was sort of similar to what they already published, and I pitched it to their editor. I messaged him on Twitter a couple of different times. I was very annoying until he finally paid attention to me.
I got in. They accepted me and my very first blog post went live. After 30 minutes, I had 200 views for the blog post already. It finished with 6,000 views, blowing all of my other posts out of the water. My monthly views quadrupled. I got interviewed by Now This, actually, because they found my blog post on The Mission and I became a somewhat popular name on medium.com after publishing 30 to 40 blog posts with The Mission.
Do you understand now? Sometimes, big progress has nothing to do with time. It has to do with figuring out the right strategy. And over time, all you're doing is figuring out the right strategy by testing everything. The course material doesn't stop helping you after 12 months. It's not like you, you know, take this course, accomplish your dreams after 12 months, and then bye-bye, I'm never going to use this ever again. No, this process increases in value exponentially.
As you keep on doing it, you make six month-plan part two, part three, part four, part five, and then you're doing things in month five that you'd never even fathom you'd be doing it in month one. Each new six-month plan will build on the next one. You'll get exponentially better. You actually get more out of this process the more you do it. I've given you a productivity system that amplifies in value with each passing day. It's like investing a dollar, and that dollar turning into two and then three and then five and then ten.
If you keep doing what I tell you to do, you're going to arrive at your goals. You just are. It's a matter of time. It's going to happen. And when it does happen, well, that's what the next lesson in this course is for.