Social media marketing

Social media marketing tutorials

Social media is one of the fastest and best ways to grow your audience, introduce new people to your products and services, and expand your positive brand reputation. All it takes to make it happen is social media marketing training from Shopify.


Get in shoppers' social feeds to showcase your brand and products, remove shopping barriers, and build customer loyalty.

Start Shopify free trial
Try Shopify free for 14 days, no credit card required.
Sort by
Thumbnail preview about How to sell without annoying your audience
Tutorial
Shopify Education Team
5m

How to sell without annoying your audience

Watch tutorial
Thumbnail preview about 3 ways a customer avatar can enhance your marketing
Tutorial
Shopify Education Team
3m

3 ways a customer avatar can enhance your marketing

Watch tutorial
Thumbnail preview about Organic content strategies for Instagram
Tutorial
Haley Dashovich
3m

Organic content strategies for Instagram

Watch tutorial
Thumbnail preview about How to use Tiktok for your business
Tutorial
Haley Dashovich
3m

How to use Tiktok for your business

Watch tutorial
Thumbnail preview about Create a consistent content strategy for social media growth
Tutorial
Haley Dashovich
2m

Create a consistent content strategy for social media growth

Watch tutorial
Thumbnail preview about Video equipment for DIY content creation
Tutorial
Haley Dashovich
4m

Video equipment for DIY content creation

Watch tutorial
Thumbnail preview about 6 ways to grow your email, chat, & text subscribers
Tutorial
Shopify Education Team
4m

6 ways to grow your email, chat, & text subscribers

Watch tutorial
Thumbnail preview about Cross promotion on social media
Tutorial
Aidin Robbin
3m

Cross promotion on social media

Watch tutorial
Thumbnail preview about Marketing campaigns in Shopify
Tutorial
Lucy Martin
4m

Marketing campaigns in Shopify

Watch tutorial
Thumbnail preview about 3 tips for scaling your business
Tutorial
Shopify Education Team
2m

3 tips for scaling your business

Watch tutorial
Thumbnail preview about 5 easy steps to create an Instagram content calendar for your business
Tutorial
Katie Steckly
6m

5 easy steps to create an Instagram content calendar for your business

Watch tutorial
Thumbnail preview about 3 ways to increase engagement on Instagram
Tutorial
Katie Steckly
4m

3 ways to increase engagement on Instagram

Watch tutorial

Learn social media marketing with Shopify

At no point in our history has it been easier for businesses to reach potential customers. While marketers of the past had to deal with newspapers, magazine advertising, television commercials, the dreaded telemarketing, and all kinds of other analogue channels that were inefficient, limited, and costly, digital technology has made it possible to deliver messaging to millions of people in countries all over the world. And the truly incredible thing is that it’s only getting cheaper to do! Social media has changed the way businesses interact with their customers, and the result is an entirely new field: social media marketing. Because online communities have their own cultures, marketing methods have to adapt to them in order to be effective, and that means that as an entrepreneur, you need to learn social media marketing best practices in order to keep up with your customers. Fortunately, you can become an expert, quickly and easily, with free social media marketing training from Shopify.

Whether you’re interested in foundational marketing techniques for social networks or specific, targeted tactics for individual apps like TikTok, Facebook, or Instagram, Shopify has the tutorials that you need to learn social media marketing. Simply choose a topic that appeals to you and click the play button to get started—every Shopify streaming video lesson is completely free and ready for you to start at any time.

How can I learn social media marketing at home for free?

The best way to learn social media marketing at home is with a quick and concise tutorial from Shopify. Each lesson is hosted by a Shopify expert who understands your needs as an entrepreneur, making it possible for you to learn all kinds of great tips, tricks, and best practices in just a short time. Plus, Shopify's tutorials are 100% free—you don’t even have to sign up. Just choose a topic that will help your business and click the play button to get started.

How long will it take to learn social media marketing?

The time it takes to learn social media marketing is entirely up to you. Start with a quick, one-minute lesson on something specific, or set aside some time to work your way through a variety of tutorials of between one and five minutes each. With Shopify’s social media marketing training, it’s easy to curate your own learning sessions, go at your own pace, and work around your busy schedule.