Shipping in ecommerce is a lot more than getting your product from point A to B. Your shipping and fulfillment strategy is an integral part of your overall business profitability and your brand. If done correctly, your shipping strategy and package can help foster repeat business and even help acquire new customers through powerful word-of-mouth marketing. However, done wrong and you run the risk of increased costs, unhappy customers and potentially an unprofitable business.
Most people don’t realize just how important and complicated shipping can be to your ecommerce business. Planning a shipping strategy well in advance can be a huge asset to your business but is also critical from an operational standpoint and should be revisited on an ongoing basis.
In this guide, we’ll take you through all aspects of shipping and fulfillment. From deciding on how to charge your customers, to packaging and branding options, to choosing the best carrier for your business, deciding on options like insurance and tracking, as well as outsourcing and fulfillment options.
This is the most thorough and complete guide to help you get your products from you to your customers in a way that creates a great experience for them and maintains a profitable business for you.