The Ultimate Guide to Google Shopping

Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.

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9 chapters

1. Introduction: A Traffic Source that Lives up to the Hype

2 min

Google Product Listing Ads, also known as Google Shopping Ads are an amazing way to get your product image to show up in a Google Search.

2. What is Google Shopping and How Does it Work?

1 min

What is google shopping and how does google shopping work? The answers are simple and the setup process is fast!

3. Set Goals and Know the Competition

4 min

Google shopping keywords must be crafted with the buyer's intent in mind. PLA keywords, when done effectively generate powerful organic results.

4. Setting up Shop - Account Creation

5 min

The Google Merchant Center is where your setup beings. From Adwords to Analytics, your Google Merchant Account takes a few minutes to get setup.

5. Feed Mastery: It’s All in the Feed

12 min

Your Google Shopping Feed is an important consideration. The data feed, or Google product feed is what turns searchers into customers.

6. Bidding - The Ultimate X Factor

8 min

Adwords bidding is an art and science. There are numerous adwords bidding strategies out there but we've narrowed it down to help you get started.

7. Bidding - Reporting & Optimization

3 min

Once launched, Google Adwords optimization is the next step. Test, alter, improve and see the results roll in.

8. Ad Extensions and Other Extras

2 min

Ad extensions supercharge your product listings ads. For example, use Adwords Review extensions to include product ratings.

9. Conclusion

1 min

While getting the most from Google Shopping requires some time and attention to detail, it’s usually well worth the effort.

Author

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Brett Curry

CEO of OMG Commerce Brett Curry leads a team of SEO and SEM professionals who manage Google Shopping campaigns for ecommerce companies of all sizes.Brett is also the host of the eCommerce Evolution podcast aimed at bringing you what's new and what's next in the world of eCommerce - eCommerce Evolution.

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