2 search results for “Tom Joseph Law”

The Foundations of a B2B Ecommerce Strategy: How to Give Your Customers What They Want

The Foundations of a B2B Ecommerce Strategy: How to Give Your Customers What They Want

The Foundations of a B2B Ecommerce Strategy

B2B ecommerce is taking over … 

  • 52% of B2B buyers make at least half of their business purchases online 
  • 75% say that it’s more convenient to buy from a website than a sales representative 
  • And once a B2B customer has decided to buy, 93% prefer purchasing online 

But, are B2B businesses ready for the ecommerce revolution?

As technology develops, buyer expectations are evolving fast. To keep in step with market changes demands creating and optimizing a B2B ecommerce strategy built on a single principles: give them what they want …

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5 Black Friday Ecommerce Trends You Need to Prepare For in 2017

5 Black Friday Ecommerce Trends You Need to Prepare For in 2017

Black Friday is only 59 days away, and this year, shopping will get really interesting. 

For instance, did you know in 2016, more people opted to shop online than in-store? 

Or that the rising trend in mobile shopping is set to overtake desktop shopping this year? 

In this article, we'll explore 5 major trends in Black Friday/Cyber Monday ecommerce shopping that will put you ahead of one of the most monumental shifts in how people shop.

There's a ton of tactical information in here too - like how to siphon customers away from big-box retailers - that you can put into action and drive more online visitors to buy.   


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