60 search results for “Special Guest Contributor”

10 B2B Ecommerce Trends: Characteristics for Growth in the New (Online) World

10 B2B Ecommerce Trends: Characteristics for Growth in the New (Online) World

10 B2B Ecommerce Trends: Characteristics for Growth in the New (Online) World

What do Beanie Babies, Bop It, the Nintendo Virtual Boy, and the Apple Newton have to do with B2B ecommerce?

One word: trends.

In every case, success and failure — frenzy or flop — turned and continues to turn on an organization's ability to match their product, their marketing, and their approach to sales … with exactly what the wider culture wants.

In the case of B2B ecommerce, ten trends define the characteristics of growth. Here's what they are and how to apply them …

Continue reading

10 Segments to Make More Money with Your Black Friday, Cyber Monday Emails

10 Segments to Make More Money with Your Black Friday, Cyber Monday Emails

Black Friday, Cyber Monday Email Segmentation

It’s the most important weekend of the year… and your email performance is more likely to be lower than usual. 

Revenue per email sent is 4x higher on an average day than on Cyber Weekend.  

A depressing 0.14% of all emails convert on Cyber Weekend. The cold hard truth is that simply sending more email doesn’t guarantee success. 

That's not to say you shouldn't send emails ... 

Despite its dip in average performance, 27% of sales driven by email. And fortunately for you, we've got 10 tactics for you to make the most of your email marketing campaigns for the Cyber Weekend. 

Continue reading

15 Ecommerce Checkout Optimizations with Shopify Scripts to Increase Conversions

15 Ecommerce Checkout Optimizations with Shopify Scripts to Increase Conversions

Checkout is one of ecommerce’s most critical moments … 

And there are plenty of reasons why a visitor might walk away. 

Thankfully, customizing, optimizing, and automating your checkout with a host of incentives to increase sales has never been easier with Shopify Scripts. 

Today, we’re walking through 15 ways Shopify Scripts can help take your store to the next level. Best of all, we’ve included the exact code you’ll need for each one … 

Continue reading

17 User-Generated Content Examples and 5 Tactics to Grow $15M+ in Annual Sales

17 User-Generated Content Examples and 5 Tactics to Grow $15M+ in Annual Sales

User-generated content (UGC) significantly impacts your brand’s ability to grow revenue and retain customers. 

Unfortunately, once you hit $10-$15 million in annual sales, scaling UGC can be nearly impossible. 

Today’s article unlocks examples, results, and data from over 70,000 businesses worldwide, including how … 

  • Customer photos on product pages increase purchases by 24% 
  • Review-request emails get 27.5% of customers to purchase again 
  • Immediate post-purchase coupons generate a 43% conversion rate 

Continue reading

3 Ways to Use Data to Drive New Product Development ‘Like a Boss’

3 Ways to Use Data to Drive New Product Development ‘Like a Boss’

 

How are big brands like Apple and Amazon anticipating consumer needs and following trends to build new product lines?

The key is to listen to your customers.

I'm not just talking about focus groups though.

By paying close attention to your web analytics data, social media conversations, customer product reviews and more, you can become a product development rock star.

Read on to learn how Stitch Labs advises its customers to take the guesswork out of running your business.

 

Continue reading

3PL (Third Party Logistics): Everything You Need to Find the Right Shipping Provider

3PL (Third Party Logistics): Everything You Need to Find the Right Shipping Provider

Third Party Logistics (3PL): Everything You Need to Know

“It was a nightmare.”

That’s the phrase Mike Brown — founder of the multimillion-dollar Death Wish Coffee — used to describe the aftermath of their appearance on Good Morning America four years ago.

Meteoric growth is supposed to be a dream. So, what had happened?

Turns out, it was the same thing that happens to hundreds of growing merchants … and the very same thing that most overlook before it’s too late.

Fulfillment, shipping, and logistics.

With the help of Nathan Resnick — CEO of Sourcify — Shopify’s own Global Commercial Head of Shipping & Fulfillment as well as expert input from Partners like Orderbot and Stitch Labs, today we’re digging into everything you need to know about third-party logistics …

Continue reading

5 Easy Tips For Getting Started With Conversion Rate Optimization

5 Easy Tips For Getting Started With Conversion Rate Optimization

Get started with Conversion Optimization

Earn more money without having to buy more traffic? 

You'd think it would be easy, but nurturing a testing culture in some companies can be a challenge — you may have to inspire, convince or cajole the nay-sayers to get them excited about conversion optimization.

Fortunately, we got Michael St. Laurent of world class optimization agency WiderFunnel.com, to write an essay to help you get the buy-in you need internally to start building a testing program that will pay out dividends. 

In this article, you'll find 5 easy tips to help you get immediate wins and build a culture that thrives on optimization. 

 

Continue reading

6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

Ignore This Email At Your Own Risk

Hey there, 

It's Tommy Walker, the Editor-in-Chief of the Shopify Plus Blog.

Have you ever been to an online store, and for some reason, just couldn't help yourself from buying?

It's rare, I know, but every now and again, a shopping experience is so persuasive, that you're pulled along and it actually makes you feel good when you buy.

Why is that?

What do those stores know that you don't?

Could they subtly be playing tricks on your brain without you knowing...? 

Continue reading

9 Ecommerce Conversion Optimization Tactics That'll Earn You Bags of Money

9 Ecommerce Conversion Optimization Tactics That'll Earn You Bags of Money

Pop-quiz!

You want your site to earn more money, so what do you do?

A.) Drop money on ads to drive more traffic
B.) Discount your products and run another sale, hoping volume will outweigh the decay in your profit margins
C.) Research how visitors use your site and make multiple, minor improvements to earn incremental gains that will have a massive impact on your bottom line 

 

William Harris of Dollar Hobbyz, a leading online hobby goods website, shares how he chose option C to improve site-wide conversion rates by over 15%, translating to several thousands of dollars per week. 

Or as he puts it, "Traffic is down, conversions are up, revenue is up = boss is happy."

 

Continue reading