What do Beanie Babies, Bop It, the Nintendo Virtual Boy, and the Apple Newton have to do with B2B ecommerce?
One word: trends.
In every case, success and failure — frenzy or flop — turned and continues to turn on an organization's ability to match their product, their marketing, and their approach to sales … with exactly what the wider culture wants.
In the case of B2B ecommerce, ten trends define the characteristics of growth. Here's what they are and how to apply them …