8 search results for “Shayla Price”

How to Avoid Racing to the Bottom on Price

How to Avoid Racing to the Bottom on Price

Everyone likes a good deal.

With unstable global markets, customers are buying with caution, which is totally understandable.

As a result, consumers either wait for their favorite brands to reduce prices or purchase the cheapest available product.

But in a highly competitive marketplace, store owners can’t rely on pricing alone to differentiate from competitors. It will halt growth, and monthly recurring revenue will shrink.

Let’s explore how to compete beyond price to become a meaningful part of your customer’s lifestyle and psyche.

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How to Create Holiday Gift Guides Worthy of Your Customer’s Attention

How to Create Holiday Gift Guides Worthy of Your Customer’s Attention

Christmas is only 20 days away... have you gotten your shopping done? 

For many of us, the early days of December bring a sense of dread. A haze fills our brains when trying to envision the perfect gifts for our loved ones.

Maybe that's why the term "gift guide" peaks in Google Trends around this time every year.

Gift Guide - Google Trends

This year, ease your customers panic by creating thoughtful gift-guides that meet them where they are. 

We'll show you how. 

 

 

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Customize Your Reporting With Xporter

Customize Your Reporting With Xporter

When it comes to data, pre-made templates don’t always fit your business’s needs perfectly.

Good reporting should raise questions about the business from its end users, and sometimes that means you need to go out of the box to get that information.

Shopify offers an app for that. Xporter by eShopAdmin helps you generate and customize reports.

Let’s explore how this tool can upgrade your ecommerce store.

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How to Overcome Your Daily Operational Frustrations to Focus on Future Growth

How to Overcome Your Daily Operational Frustrations to Focus on Future Growth

It’s 3:30 pm.

Your desk is piled with random papers. And your to-do list looks a mess.

You’ve managed to extinguish two critical fires. Just one more to go.

But you haven’t even touched any of your most important tasks. Like plotting next year’s expansion plan or how to allocate resources for new hires.

Honestly, where has your day gone?

Let’s explore how you can remove the stress, prioritize major tasks, and focus on the growth of your ecommerce business.

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4 Hacks to Help Overwhelmed Consumers Buy the Perfect Gift This Holiday Season

4 Hacks to Help Overwhelmed Consumers Buy the Perfect Gift This Holiday Season

Have you figured out what to buy your spouse this Christmas? 

What about your kids? Parents? Coworkers? 

There are so many people and so little time, and your customers are feeling the same way.

That's why we've put together this list of hacks you can use to help make life easier to find what they're looking for. 

Because when it's easy to shop, they'll buy more, and that's never a bad thing, right? 

 

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How to Execute an Effective Ad Retargeting Campaign That Works

How to Execute an Effective Ad Retargeting Campaign That Works

How to Execute an Effective Ad Retargeting Campaign

 Hey there, 

Hope your Wednesday is treating you well so far. 

Last week, my colleague Nick wrote a thought-provoking piece about ad-retargeting that put some boundaries around the difference between stalking prospects, and actually helping them with their purchase.

Shayla Price builds on that this week, and shows us how to execute different kinds of ad retargeting campaigns, and shares examples where some retailers were getting up to 400% returns on their investment. 

What I enjoy about this piece the most is that it shows you how retargeting ads can be used very intelligently to act as the "glue" with your visitor. Instead of just mindlessly following them around, retargeting ads can be used as a tool to add some context for their potential purchase, and win back what would have otherwise been lost revenue.  

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Wholesale Ecommerce Websites: Insights from 50 Merchants & Marketers on B2B

Wholesale Ecommerce Websites: Insights from 50 Merchants & Marketers on B2B

Wholesale Ecommerce Websites: Insights from 50 Merchants & Marketers on B2B

The words ultimate, definitive, and comprehensive get thrown around a lot online. 

In fact, we’re hesitant to use those words about today’s post. 

And so, we won’t … at least, not in the headline. 

However, if you’ve thought at all about B2B or wholesale ecommerce — or, if you’ve already launched a wholesale channel and aren’t getting the results you hoped for — then this post is one of the few that might just live up … 

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