8 search results for “Ott Niggulis”

4 Ecommerce Optimization Case Studies With Results That May Surprise You

4 Ecommerce Optimization Case Studies With Results That May Surprise You

A new email marketing campaign is in the planning stages and you have a big decision to make. You've already decided that the campaign will include a sweetener in the form of a coupon.

Now, the question is should the coupon be a percentage off or a set dollar amount off? Their value would be essentially the same but what if one could potentially drive more sales? Hmmm..

Find out the answer to this and other burning optimization questions in today's article on ecommorce optimization.

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How to Monetize Dormant Customers With a Successful Winback Campaign

How to Monetize Dormant Customers With a Successful Winback Campaign

Acquiring new customers is expensive. Studies have shown that it can be as much as seven times more costly than retaining the ones you already have.  

Still, there are customers who for whatever reason will stop buying from you.

When that happens, you should launch a winback campaign with a variation of the "we miss you" message.

Done right, these campaigns can be successful in reactivating past customers.

Today's story looks at what goes into a successful winback campaign as well as other ways that the same goal can be achieved.

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What Your Visitors are Thinking Right Before They Click “Add to Cart"

What Your Visitors are Thinking Right Before They Click “Add to Cart"

There’s a process that we all go through when making purchases online, a set of questions that we’re trying to find answers to. Those questions vary from size and fit to shipping policies, free shipping thresholds and more.

Using those questions as a basis, and the "Add to Cart" button as the center of which everything else revolves around, let's redesign product pages in a way that supports quickly finding answers to those critical questions. This article will help you achieve just that. 

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3D Printing: Prototype, Test, Launch - All in 3 Days

3D Printing: Prototype, Test, Launch - All in 3 Days

Don't just draw it, make it!

3D printers have been around for over 30 years but have only relatively recently seen wide-spread adoption in all kinds of different areas.

One area specifically where it has excelled is rapid prototyping of products. It's so much easier, cheaper and quicker to get a working prototype with it.

Read on to find out exactly how other companies are using the technology and how you can integrate it with yours. 

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“Out of Stock”: How Savvy Ecommerce Directors Create Rock-Solid Merchandise Plans

“Out of Stock”: How Savvy Ecommerce Directors Create Rock-Solid Merchandise Plans

It happened again.

You worked long and hard on your sales plans. You crunched the numbers from last season. You projected into the future.

It all seemed so beautifully anticipated.

But here it is:

Your tenth, twentieth, maybe even thirtieth customer complaint … that the one thing they want is out of stock.

Is inventory management doomed to be hit or miss? Can you really anticipate everything? Or is that kind of foresight just a myth?

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Can You Do Ecommerce Without an Open Web?

Can You Do Ecommerce Without an Open Web?

Look, I get it. It can be scary to think about how more and more consumers are spending the majority of their time using apps and social platforms that have an inherently closed nature. Does that mean the world is coming to end? No. It simply means that you adjust your strategies to stay relevant.

Most content discovery is happening on social? Choose to be part of those platforms and learn to use them effectively. For an overview of what's happening and how to stay relevant, read on. 

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Add to Cart: How to Get More People to Take Action on Product Pages

Add to Cart: How to Get More People to Take Action on Product Pages

Add to Cart: How To Get More People to Take Action on Product Pages

Hey there, 

Tommy Walker, editor of the Shopify Plus blog here.

It seems like no matter who I talk to in ecommerce, startup or enterprise, I consistently hear, "How do I get more people clicking the 'Add to Cart' button?"

"Should I make it orange? What color gets the most clicks?"

I have to laugh about this a little bit, because when we're asking questions like this, it's like we forget that we're also online shoppers too. I ask, "Is there any button color that makes you more likely to click?" 

Sometimes this drives the point home, other times... not so much.

In any respect, one of my long time writing partners Ott Niggulis has written a piece on what it takes to get more people clicking that button. He starts with a story about needing a pair of shoes before traversing the infinitely long stretches of airport, and why the first site he looked at didn't work out.

He then talks about some of the tools you can use to discover why more people aren't clicking the "Add to Cart" button, and what you can do to encourage more clicks.

I hope you enjoy reading it as much as I have. If you have any questions or would like to have my team research a piece specifically for you, shoot me an email at editor@shopifyplus.com  

Talk Soon,

Tommy Walker    

 

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The Moment of Truth: Optimizing The High Consideration Zones of Your Website

The Moment of Truth: Optimizing The High Consideration Zones of Your Website

Her pointer finger swiftly moves around the touchpad, and then hangs over the left-click button.

She has her credit card sitting right beside her Macbook.

On the screen, the cursor hangs over the “Confirm” button.

The time is now.

The moment of truth.

In this piece, Herbert Lui covers various decision points in every visitor's journey on your store.

He explores various ways you can optimize these consideration zones to pique curiosity, keep interest, and compel purchases.

Give this piece a read to learn how small changes to your store can create huge results. 

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