23 search results for “Ott Niggulis”

3D Printing: Prototype, Test, Launch - All in 3 Days

3D Printing: Prototype, Test, Launch - All in 3 Days

Don't just draw it, make it!

3D printers have been around for over 30 years but have only relatively recently seen wide-spread adoption in all kinds of different areas.

One area specifically where it has excelled is rapid prototyping of products. It's so much easier, cheaper and quicker to get a working prototype with it.

Read on to find out exactly how other companies are using the technology and how you can integrate it with yours. 

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Can You Do Ecommerce Without an Open Web?

Can You Do Ecommerce Without an Open Web?

Look, I get it. It can be scary to think about how more and more consumers are spending the majority of their time using apps and social platforms that have an inherently closed nature. Does that mean the world is coming to end? No. It simply means that you adjust your strategies to stay relevant.

Most content discovery is happening on social? Choose to be part of those platforms and learn to use them effectively. For an overview of what's happening and how to stay relevant, read on. 

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Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Decoy Pricing: Secret Strategies Your Competitors Use to Get Customers to Spend More

Is $75 reasonable for an Armani T-shirt?

Compared to the $150 T-shirt and the $400 pair of jeans, maybe it's not so bad? 

You see, we're clueless when it comes to price.

We make impulse purchases when things are good, "treat ourselves" when things are bad, and generally speaking our frame of reference only exists within the confines of the purchasing environment using the signals the retailer gives us to make our buying decision.

Don't believe me? Look around you. Now that the tags are off, do you remember how much you spent on the stuff in your environment? Probably not, right? 

It's far more likely that, at best, you remember that something was a "good deal" or that you "got ripped off" and that's about it. 

That's what today's article is all about. How to guide your visitors into getting a sense of what is "good" and "bad" not through quality, but through price, and how simply tweaking the numbers can change their perception of your entire shopping experience. 

Sound interesting? 

 

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Simple Things You Can Do to Retain Customers During Stock-Outs

Simple Things You Can Do to Retain Customers During Stock-Outs

It's an embarrassing reality that is bound to happen to any online retailer...

But how you handle out of stock inventory is something that will make or break your reputation.

For instance, did you know that 53% of consumers switched to another provider because of poor service when dealing with out of stocks, yet 80% of them say they could have been retained if the company had handled the situation better?

With the holiday season looming, this is a critical, yet often overlooked area of many's digital strategies that will help you save face and prevent a customer service nightmare during the season of high emotion shopping. 

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Supply Chain Optimization: How to Develop a World-Class Logistics Network

Supply Chain Optimization: How to Develop a World-Class Logistics Network

 

Companies with world-class supply chains have learned that supply chain optimization is not about air freight, or warehouses or delivery routes separately. Optimization means that you're looking at the supply system as a whole and optimizing the system and not only parts of it.

It's this change in how to think about supply chains that has allowed companies like Apple to dominate markets and save money all at the same. To learn how You can too, read this article.

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How to Monetize Dormant Customers With a Successful Winback Campaign

How to Monetize Dormant Customers With a Successful Winback Campaign

Acquiring new customers is expensive. Studies have shown that it can be as much as seven times more costly than retaining the ones you already have.  

Still, there are customers who for whatever reason will stop buying from you.

When that happens, you should launch a winback campaign with a variation of the "we miss you" message.

Done right, these campaigns can be successful in reactivating past customers.

Today's story looks at what goes into a successful winback campaign as well as other ways that the same goal can be achieved.

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The Science of Impulse Purchases: How to Encourage Your Customers to Buy More on the Fly

The Science of Impulse Purchases: How to Encourage Your Customers to Buy More on the Fly

Did you know that 3 out of 4 Americans admit to making impulse purchases?

We buy candy while waiting in the grocery store because we're bored and the candy is right there and a camping stove together with a tent because Amazon told us that those are "Frequently Bought Together."

But why?

Let's dig into the psychology behind those decisions, so that we can use that knowledge and make people buy more. Read on to find out more.

 

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Email List Segmentation Strategies For High-Volume Ecommerce Stores

Email List Segmentation Strategies For High-Volume Ecommerce Stores

If you could make a ton more money off your existing email list, would you try?
Are you the kind of business that sends the same generic mass email campaigns to all your customers and sees "industry standard" opening rates, clickthroughts etc?
Or do you want to be one of the smart ones that sees on average 53% better performance with your campaigns with email list segmentation?
I know that you're the smart one and are using some form of segmentation. Right?

But since there's a million and one ways to segment an email list you can always be doing better. This article is all about that - making you better at list segmentation to ultimately drive more clicks and more money in the bank.

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4 Ecommerce Optimization Case Studies With Results That May Surprise You

4 Ecommerce Optimization Case Studies With Results That May Surprise You

A new email marketing campaign is in the planning stages and you have a big decision to make. You've already decided that the campaign will include a sweetener in the form of a coupon.

Now, the question is should the coupon be a percentage off or a set dollar amount off? Their value would be essentially the same but what if one could potentially drive more sales? Hmmm..

Find out the answer to this and other burning optimization questions in today's article on ecommorce optimization.

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