23 search results for “Jason Buckland”

rockflowerpaper Saved $200K Per Year Switching from Symphony Commerce

rockflowerpaper Saved $200K Per Year Switching from Symphony Commerce


Unified Online-to-Offline Commerce Lets Lifestyle Icon LeSportsac Rule Its Future

Retail was a winning business for rockflowerpaper, but the fashion and accessory maker was being held back by its ecommerce operation. 

Products in 4,000 stores across the U.S. could not ease the sting that this company felt it should be clearing much more through its online sales. 

Cue Shopify Plus. When rockflowerpaper joined in 2017, conversion rates increased, abandon cart rates decreased by 10%, and average order value enjoyed a $10 bump. 

Think six-figure savings aren’t possible on top of that? Read on to learn just how much rockflowerpaper is able to save now ... 

 

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Scaling a Global Ecommerce Business: Three Keys from $100M+ Enterprises

Scaling a Global Ecommerce Business: Three Keys from $100M+ Enterprises

Scaling a Global Ecommerce Business: Three Keys from $100M+ Enterprises

When you operate internationally … complications come from almost anywhere. 

Scaling is all about adapting. At the forefront of global ecommerce are companies like 100% Pure, Rebecca Minkoff, and Nanoleaf. 

Titans, sure, but not immune to moments of crisis. 

Here are three keys to how these companies, which sell more than $100 million annually, overcame their ecommerce hang-ups and took their operations abroad ... 

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Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail

Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail

Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail

New York City. 

Travis Scott and graphic tees. Jonah Hill and high-top kicks. 

It was all at Hypefest, the inaugural streetwear festival in Brooklyn. Cool clothes, cool style ... 

But also universal lessons in business. This was a place where a masterclass in online-to-offline commerce was in session, the hippest brands showing what's possible with the right kind of customer engagement. 

When your customers are also fans ... that's a lasting brand experience young companies are taking to the bank. 

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Mary Meeker Report Ecommerce (2018): Three Trends & 15 Action Items

Mary Meeker Report Ecommerce (2018): Three Trends & 15 Action Items

Mary Meeker Report and Ecommerce (2018)

No one doubts the rise of ecommerce. The signs are clear, but what to do with them … less so. 

The 2018 Mary Meeker Report — what Recode calls the “most highly anticipated slide deck in Silicon Valley” — offered a host of answers when it released less than two weeks ago. 

But, just in case you didn’t have time to work through all 294 slides of the full presentation, we’re calling out the most relevant data; namely, three trends and 15 actions items … 

All in under a five-minute read. 

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Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future … Online

Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future … Online

Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future … Online

The loudest voices are shouting. And they all echo the same refrain … 

Retail is dying! You'd best prepare for the end. 

But wait, not so fast. Real-world shopping is far from finished; however, adaptability has never been more vital to an outfitter's success. 

In this space, transformation is essential. 

Just ask YM Inc. 

The Canadian retailer operates an umbrella of well-known retail brands, more than 600 locations. And yet, YM knew one it was time for a shift — not a total brand reimagining, but a reboot of its ecommerce arm. 

The company had a simple edict: shopping should be fun, and great fashion should be accessible to everyone. 

How to get that online? That’s where we turn today ... 

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Multi-Channel Retailing Examples: Elite Brands Driving Experiential Commerce

Multi-Channel Retailing Examples: Elite Brands Driving Experiential Commerce

Magnolia Market Uses Augmented Reality to Bring Online-to-Offline Commerce to Life

In multi-channel ecommerce, it is no longer enough just to be online. Not for high-growth start-ups. Nor for legacy brands. 

What’s required to stand out, as commerce evolves, is a strategy to create buying experiences that are memorable well beyond the point of purchase. 

The very best brands are doing this – Lay’s, Magnolia Market, Jordan Brand. 

Here are the ways this trio of elite consumer brands, pulling in billions in annual sales, use inventive ways to stretch their multi-channel strategy, and the proof of how capturing a shopping audience with an unforgettable experience really works. 

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Patience, and Its Refusal To Sell For Less, Boosted Hammitt’s YoY Revenue 233%

Patience, and Its Refusal To Sell For Less, Boosted Hammitt’s YoY Revenue 233%


Patience, and Its Shopify Plus Partnership, Boosted Hammitt’s YoY Revenue 155%

Hammitt was, in many ways a luxury brand in hiding … maker of the finest products, cult following in hand, ripe to hit the big time. 

CEO Tony Drockton held to his guns — never discount and never compromise brand integrity in the pursuit of short-term sales. 

Armed with a new ecommerce strategy to take its business to the top, Hammitt is finally busting out, reaching the mainstream with its ideal brand positioning intact. 

All while bumping its average order value 16%, its site traffic 177%, and its revenue 233% year-over-year. 

The secrets are inside ... 

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Ryonet Finds Ease and Speed for Both Its Online Wholesale Businesses

Ryonet Finds Ease and Speed for Both Its Online Wholesale Businesses

Ryonet, Searching For Ease and Speed, Migrated Both its Wholesale Businesses

Ninety days. That was all it had. 

In late 2017, Ryonet launched its online apparel company, Allmade, on Shopify Plus. 

It was a test. Succeed, and Ryonet would also bring over the online portal of its flagship business, operating at nearly $50M in annual revenue. 

What Ryonet coveted was speed, a faster site complete with the ease of use to please its wholesale customers. Get them in. Get them out. That was the way to greater B2B conversions. 

Did Allmade prove Ryonet’s gamble to be true? After three months, the results were in ... 

 

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After 10X Holiday Ecommerce Growth, Blenders Eyes More This Black Friday

After 10X Holiday Ecommerce Growth, Blenders Eyes More This Black Friday

After 10X Holiday Ecommerce Growth, Blenders Eyes More This Black Friday

Some people are just hungrier than others.

After 10X-ing holiday sales in 2017 and growing by another 600% year-over-year during the first quarter of this year, Chase Fisher’ Blenders Eyewear immediately began plotting to quadruple Black Friday Cyber Monday revenue in 2018. 

Wait ... what? 

How did Fisher set his company's Black Friday Cyber Monday sales on fire, and how will he build even on that great success this year? 

His secrets are within ... 

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Costs Slashed, 2X Holiday Revenue, Three Weeks After johnnie-O Replatformed

Costs Slashed, 2X Holiday Revenue, Three Weeks After johnnie-O Replatformed

Unified Online-to-Offline Commerce Lets Lifestyle Icon LeSportsac Rule Its Future

johnnie-O seemed to have it all. 

A premium fashion product. Celebrities who swore by the clothes. A founder, with a famous brother, with the savvy to push this L.A. brand forward.

And yet, its site continued to cripple this business. 

After its summer sale sank thanks to yet another site crash, johnnie-O stared down the barrel at Black Friday Cyber Monday 2017. 

But could it really replatform in just a few short months, and then be up and running in time to exceed its own holiday sales goals? 

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