27 search results for “Jason Buckland”

10 Ecommerce Insights From the Co-Founder Who 10Xed His Black Friday

10 Ecommerce Insights From the Co-Founder Who 10Xed His Black Friday

10 Ecommerce Insights From the Co-Founder Who 10Xed His Black Friday

Chase Fisher, co-founder of Blenders Eyewear, 10Xed his Black Friday Cyber Monday in 2017 ... nearly 40,000 orders compared to a year earlier. 

That kind of growth takes some explaining. 

Fortunately, Fisher did just that. 

He sat with Shopify Plus for an exclusive AMA. You can still catch the full recording, but today we’re boiling everything into 10 ecommerce insights … 

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After 10X Holiday Ecommerce Growth, Blenders Eyes More This Black Friday

After 10X Holiday Ecommerce Growth, Blenders Eyes More This Black Friday

After 10X Holiday Ecommerce Growth, Blenders Eyes More This Black Friday

Some people are just hungrier than others.

After 10X-ing holiday sales in 2017 and growing by another 600% year-over-year during the first quarter of this year, Chase Fisher’ Blenders Eyewear immediately began plotting to quadruple Black Friday Cyber Monday revenue in 2018. 

Wait ... what? 

How did Fisher set his company's Black Friday Cyber Monday sales on fire, and how will he build even on that great success this year? 

His secrets are within ... 

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After Ecommerce Sales Surged 72%, Thermacell Turns its Eye to Wholesale

After Ecommerce Sales Surged 72%, Thermacell Turns its Eye to Wholesale

After Ecommerce Sales Surged 72%, Thermacell Turns its Eye to Wholesale

In 20 years of business, Thermacell has established itself as a legacy brand, its mosquito repellants featured on the shelves of every big-box store you could want: Home Depot, Walmart, Target, CVS, etc. 

But this legacy company wanted more from its ecommerce experience. 

Alongside nChannel, a Shopify Plus Technology Partner, Thermacell’s new Shopify Plus site boosted sales 72% in its first month alone after replatforming.  

And now comes the big-boy move. 

With a revamped B2B portal, tailored for vendors’ ease of use and designed to feel like a B2C site, Thermacell’s wholesale division is off and running like never before ... 

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After Its Black Friday Sales Surge, Socks For Living Is Ready For Back to School

After Its Black Friday Sales Surge, Socks For Living Is Ready For Back to School

After Its Black Friday Sales Surge, Socks For Living Is Ready For Back to School

 

At its founding, in 2011, Socks For Living aspired simply to make buying socks a little easier.  

How times have changed. By 2019, the Melbourne-based company has become the largest online sock retailer in Australia, and to grow at this level requires some stakes-changing technology.  

Enter: ecommerce automation. Socks For Living was always adept at email marketing, but it has used Shopify Plus tool Launchpad to automate its customer communication — allowing the company to better target, better execute, and better leverage its most important piece of shopper reachout.  

Over Black Friday Cyber Monday, 2018, automation helped Socks For Living boost its sales tied to directly to email marketing campaigns by more than triple the same time a year earlier.   

Now it's the new year, the kiddies are heading back to school, and it's time for Socks For Living — emboldened by its first trial run with Launchpad — to really flex its automation muscle.   

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Best Ecommerce Articles of 2018 with 10 Lessons to Guide You into the New Year

Best Ecommerce Articles of 2018 with 10 Lessons to Guide You into the New Year

The Best Ecommerce Tips from the Top 10 Articles on Shopify Plus in 2017

What a year it was … record sales, business triumphs, and a Black Friday Cyber Monday the likes of which we’ve never seen. 

But as the year has whizzed by, it’s important to take stock of all we’ve learned. 

What better way to do so than by mining the best stories of the year for the very best lessons? 

To put a bow on 2018 and help guide you into 2019, we’ve pulled together the posts that you liked best — the top 10 articles — and identified one vital takeaway from each … 

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Black Friday Scalability Allowed Bombas to Hit $50M in Annual Sales & Grow 300%

Black Friday Scalability Allowed Bombas to Hit $50M in Annual Sales & Grow 300%

The Most Important Pair of Socks in the World: How Scalability During the Holidays Allows Bombas to Do What It Does Best

Meet Bombas … a sock maker by trade, but a much different company by heart. At the core of its business is a simple ethos: help those who cannot help themselves. 

The result? 

In just five years, the brand has donated more than nine million pairs of socks to the homeless and reached $50 million in annual revenue

But there was time — not too long ago — when Bombas’ major press and flood of customers looked like it might be its undoing … 

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Costs Slashed, 2X Holiday Revenue, Three Weeks After johnnie-O Replatformed

Costs Slashed, 2X Holiday Revenue, Three Weeks After johnnie-O Replatformed

Unified Online-to-Offline Commerce Lets Lifestyle Icon LeSportsac Rule Its Future

johnnie-O seemed to have it all. 

A premium fashion product. Celebrities who swore by the clothes. A founder, with a famous brother, with the savvy to push this L.A. brand forward.

And yet, its site continued to cripple this business. 

After its summer sale sank thanks to yet another site crash, johnnie-O stared down the barrel at Black Friday Cyber Monday 2017. 

But could it really replatform in just a few short months, and then be up and running in time to exceed its own holiday sales goals? 

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Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future … Online

Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future … Online

Digital Transformation: How YM Inc. Is Using Shopify Plus to Reimagine Its Retail Future … Online

The loudest voices are shouting. And they all echo the same refrain … 

Retail is dying! You'd best prepare for the end. 

But wait, not so fast. Real-world shopping is far from finished; however, adaptability has never been more vital to an outfitter's success. 

In this space, transformation is essential. 

Just ask YM Inc. 

The Canadian retailer operates an umbrella of well-known retail brands, more than 600 locations. And yet, YM knew one it was time for a shift — not a total brand reimagining, but a reboot of its ecommerce arm. 

The company had a simple edict: shopping should be fun, and great fashion should be accessible to everyone. 

How to get that online? That’s where we turn today ... 

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Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail

Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail

Hypefest 2018: O2O Examples from the Forefront of Marketing & Retail

New York City. 

Travis Scott and graphic tees. Jonah Hill and high-top kicks. 

It was all at Hypefest, the inaugural streetwear festival in Brooklyn. Cool clothes, cool style ... 

But also universal lessons in business. This was a place where a masterclass in online-to-offline commerce was in session, the hippest brands showing what's possible with the right kind of customer engagement. 

When your customers are also fans ... that's a lasting brand experience young companies are taking to the bank. 

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