Consumers want same-day delivery. This is part of the future of commerce.
Shopify Plus & Postmates makes it easier than ever to bring that future to your customers in cities all across the country.
20 search results for “Dan Virgillito”
The Consumerization of Enterprise Software
Using software shouldn’t be a rite of passage.
People with good ideas shouldn’t have to stand in the shallow end as middle management defines processes based on clunky, outdated systems.
But that's what keeps happening, right?
You want to experiment, but hear "it's too expensive." "It'll take too long to implement." or "we don't have the resources." and then what... you compromise.
My question is, how much could you do if you stopped hearing "no" and started hearing "Go!"
How to Avoid an SEO Disaster When Replatforming
Anyone with a high-performing site will tell you that building rankings organically is a steady, time-intensive process that requires a lot of TLC. And the rumors are true: your SEO is certainly vulnerable during a replatform.
But fear not. Your rankings can stay safe and sound as long as you have a solid, comprehensive plan in place for before, during, and after the migration. If you do it right, you can even see an improvement!
Dynamic Pricing: The Art and Black Magic of Situational Pricing
What if I told you there was a way to increase your profits today simply by not showing the same price to everyone?
I'm not talking about increasing prices across the board, but rather tweaking based on I.p address, inventory levels, or even time of day.
It's called Dynamic Pricing, and it's what giant retailers, from Wal-Mart to Staples, and of course Amazon, do in order to keep profit margins high, while remaining competitive in different local markets.
Dan Virgillito demystifies this dark art, and even gives you the tools to make it work within Shopify Plus.
How to Strengthen Your Marketing Using Emotional Intelligence
The ad had all the right components; the dog, the kid, the wife and the emotional situation...
The kid got hurt, the dog got concerned, the wife called the husband who rushed home from work...
But for some reason, the whole thing fell flat. Noise.
Another campaign with average performance that filled the airwaves just to maintain steady sales. Nobody's talking about it. Nobody remembers it.
Ever wonder what that thing is that makes it so a campaign makes you laugh out loud, cry your eyes out, or make you want to hold your kids a little closer?
A good deal of it has to do with understanding your market's emotional intelligence (EI), and where they're at in their own emotional development.
It's never as binary as "has kids, feels X" and this concept of EI can help you go beyond the surface and create campaigns that really hit people at their core.
Why Customer Service Needs to Be Faster than Ever
You've been there.
"Please hold, your wait time will be... 15... minutes." The kids are screaming, one of the board members just sent an urgent text, and all you wanted was to do is talk to someone from customer service. It's infuriating.
Yet... it's so easy to overlook when thinking about your own customer service experiences.
But did you know:
- 64% of people using Twitter expect an answer within an hour.
- 85% of people using Facebook expect a reply within 6 hours.
- 77% of people won’t wait longer than 6 hours for an email reply.
Also, research has found that companies that focus on fast customer service see an average of 11% higher conversions, an increase in word of mouth marketing, and much higher retention rates.
Your wait time is over. Read more to learn how you can make your customer service more powerful and effective.
How to Retain More of Your Holiday Customers
You’ve busted your butt to attract new buyers this season.
But after this weekend, will any of it matter if those buyers don’t turn into customers and never return again? All the stats say businesses that focus on retention are more successful and longer lived - find out how you can retain more of your holiday buyers.
Microcopy: Near Invisible Text That Converts Visitors to Customers (Even When They Don’t Read It)
What is microcopy in ecommerce? It’s the nearly undetectable text in high consideration zones that tells a visitor: don’t worry, this is safe, keep going and convert.
The 8 Most Creative Halloween Advertising Campaigns of 2016
Halloween is when brands can really let loose and share their sense of humor or appetite for terror.
Maybe it's it's the nature of the holiday, but Halloween makes for the most interesting and creative advertising of the year.
Just for fun, we rounded up our eight favorite campaigns of the year.
They're everything from cute to terrifying and are all incredibly creative. Take notes, because each can teach a very valuable lesson about seasonal advertising.
Why Successful Startups Stumble
Your chances are 1 in 500...
Those are the odds you'll grow your business to $100 million in sales. Scaling rapidly and profitably is rare despite all of the millionaire success stories that litter entrepreneurial trade publications.
One key reason startups don't scale?
It may seem counterintuitive, but doing "whatever it takes" can actually backfire. Unfortunately passion isn't enough. That's why we're going in depth today and offering a detailed blueprint you can follow to beat the odds to scale your business...
