Using software shouldn’t be a rite of passage.
People with good ideas shouldn’t have to stand in the shallow end as middle management defines processes based on clunky, outdated systems.
But that's what keeps happening, right?
You want to experiment, but hear "it's too expensive." "It'll take too long to implement." or "we don't have the resources." and then what... you compromise.
My question is, how much could you do if you stopped hearing "no" and started hearing "Go!"
What if I told you there was a way to increase your profits today simply by not showing the same price to everyone?
I'm not talking about increasing prices across the board, but rather tweaking based on I.p address, inventory levels, or even time of day.
It's called Dynamic Pricing, and it's what giant retailers, from Wal-Mart to Staples, and of course Amazon, do in order to keep profit margins high, while remaining competitive in different local markets.
Dan Virgillito demystifies this dark art, and even gives you the tools to make it work within Shopify Plus.
The ad had all the right components; the dog, the kid, the wife and the emotional situation...
The kid got hurt, the dog got concerned, the wife called the husband who rushed home from work...
But for some reason, the whole thing fell flat. Noise.
Another campaign with average performance that filled the airwaves just to maintain steady sales. Nobody's talking about it. Nobody remembers it.
Ever wonder what that thing is that makes it so a campaign makes you laugh out loud, cry your eyes out, or make you want to hold your kids a little closer?
A good deal of it has to do with understanding your market's emotional intelligence (EI), and where they're at in their own emotional development.
It's never as binary as "has kids, feels X" and this concept of EI can help you go beyond the surface and create campaigns that really hit people at their core.
The world is shrinking …
Borders are disappearing, and the future belongs to online commerce.
For many merchants, however, the massive opportunities of international sales aren’t so much a matter of excitement … but fear.
Namely, the fear of missing out.
Today, let’s put those fears to bed and explore the what, why, and how of global ecommerce.
What is microcopy in ecommerce? It’s the nearly undetectable text in high consideration zones that tells a visitor: don’t worry, this is safe, keep going and convert.
With avenues for selling expanding faster than ever, the time for a multi-dimensional approach to your brand is here.
In fact, you’ve probably launch a multi-channel strategy already.
If you have, then you know …
Selling the same products on an ecommerce store, Amazon, eBay, Etsy, Facebook, and in physical locations can make inventory management a nightmare.
Before the customer complaints start rolling in, let’s take a detailed look — along with examining a host of practical tools — at how to solve for multi-channel inventory management …
Sometimes, you just need a little inspiration.
That's exactly what author Dan Virgilitto is here to give you today, with this fantastic breakdown of 10 different omni-channel brands, and what they're doing to provide compelling, unified experiences online and off.
Use these lessons to inspire your own omni-channel campaigns.
Being an omni-channel retailer is a huge accomplishment.
It’s also a lot of work.
From supply chains to reverse logistics to safety stock, today we’re covering the top obstacles of omni-channel inventory management and how you can optimize to win.
Remember the good ol’ days when crafting a customer acquisition model was like a reliable recipe?
A user-friendly site, a dash of customer service, shoot your customers a few emails, pepper in some advertisements, and …
Voila!
Unlike grandma’s Thanksgiving stuffing, your business strategy won’t deliver the same level of satisfaction if it stays the same for decades.
If you find that your acquisition strategy is falling flat, it's probably time to nix, reallocate, retool, or even double-down ...
“Innovative.”
“Brilliant.”
“Everything I hoped for.”
Those are just a few of the words customers and investors alike have used to describe your products. Better yet, your sales volume and growth rates substantiate them with cold, hard number.
There’s just one problem … all those kind words — and all those growing sales — are from a single, domestic market.
Today, we’re taking a detailed look at how you can move beyond that local market and expand internationally.
How?
Through a six-part checklist that includes everything you need to know about building a smart global ecommerce strategy .…
