“It was a nightmare.”
That’s the phrase Mike Brown — founder of the multi-million dollar Death Wish Coffee — used to describe the aftermath of their appearance on Good Morning America four years ago.
Meteoric growth is supposed to be a dream. So, what had happened?
Turns out, it was the same thing that happens to hundreds of growing merchants … and the very same thing that most overlook before it’s too late.
Fulfillment and logistics.
With the help of Nathan Resnick — CEO of Sourcify — Shopify’s own Global GM of Shipping & Fulfillment as well as expert input from Partners like Orderbot and Stitch Labs, today we’re digging into everything you need to know about third party logistics …