63 search results for “Special Guest Contributor”

Ecommerce Email Marketing: 10 Tips to Boost Product Sales

Ecommerce Email Marketing: 10 Tips to Boost Product Sales

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Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%).

Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today.

With behavioral-triggered email marketing and the ability to segment customers down to the finest distinctions, it’s no surprise that email marketing continues to grow in effectiveness.

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What Is Ecommerce Automation? The Future of Scaling Your Business Is About Freeing Your Time for What Matters Most

What Is Ecommerce Automation? The Future of Scaling Your Business Is About Freeing Your Time for What Matters Most

What Is Ecommerce Automation

Shopify Flow is the first ecommerce automation platform that reduces manual tasks and frees your organization to focus on what matters. Growing bigger, faster. 

It’s no secret what leads to growth. 

  • Save time 
  • Save money 
  • Sell more 

The trouble with high-volume ecommerce is that third ingredient. Selling more can actually be growth’s worst enemy. 

As your sales increase, so do manual tasks, repetition, and complexity. The only solutions feel like devoting more time, which costs more money.

Until now.

Welcome to the future of ecommerce … automation.

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5 Easy Tips For Getting Started With Conversion Rate Optimization

5 Easy Tips For Getting Started With Conversion Rate Optimization

Get started with Conversion Optimization

Earn more money without having to buy more traffic? 

You'd think it would be easy, but nurturing a testing culture in some companies can be a challenge — you may have to inspire, convince or cajole the nay-sayers to get them excited about conversion optimization.

Fortunately, we got Michael St. Laurent of world class optimization agency WiderFunnel.com, to write an essay to help you get the buy-in you need internally to start building a testing program that will pay out dividends. 

In this article, you'll find 5 easy tips to help you get immediate wins and build a culture that thrives on optimization. 

 

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6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

Ignore This Email At Your Own Risk

Hey there, 

It's Tommy Walker, the Editor-in-Chief of the Shopify Plus Blog.

Have you ever been to an online store, and for some reason, just couldn't help yourself from buying?

It's rare, I know, but every now and again, a shopping experience is so persuasive, that you're pulled along and it actually makes you feel good when you buy.

Why is that?

What do those stores know that you don't?

Could they subtly be playing tricks on your brain without you knowing...? 

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How to Perform a Google Analytics Audit for Your Ecommerce Site

How to Perform a Google Analytics Audit for Your Ecommerce Site

Do you trust your data? 

It's an easy enough question, but one too many people answer "no." 

Fortunately, Everette Sizemore of award winning ecommerce marketing agency Inflow has written an article that will walk you through all of the steps, tools, and tips necessary to perform an in-depth Google Analytics audit. 

Don't steer your ship blindfolded and bound. Get a better handle on your data starting today. 

 



 

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User-Generated Content and Customer Reviews: 10 Commandments from 5.5 Million Data Points

User-Generated Content and Customer Reviews: 10 Commandments from 5.5 Million Data Points

User-Generated Content and Customer Reviews: 10 Commandments from 5.5 Million Data Points

You are not your business’ best salesperson.

Nor is anyone else in your company. 

Who is? 

By every conceivable metrics, your best salesperson is anyone of the thousands of happy customers you already have.

So, how do you get them to help you sell?

In this article, Yotpo’s CEO walks through the 10 commandments of getting more customer reviews and user-generated content … backed by 5.5 million data points.

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Best Beauty Ecommerce Sites: 15 Brands More than “Skin Deep”

Best Beauty Ecommerce Sites: 15 Brands More than “Skin Deep”

Best Beauty Ecommerce Sites: 15 Brands More than “Skin Deep”

“Beauty” might be it’s moniker … but the ecommerce cosmetics industry can sure get ugly. 

And for good reason. $675 billion reasons by 2020.

Today’s beauty moguls are obsessing over more than the next long-wear formula or highlighter you can see from space. Instead, they’re focused on technological innovation, ethical sourcing, organic biochemicals, and pairing quality with affordability. 

Let’s take a look at the good, the bad, and the — well, you get the idea — of the best beauty ecommerce sites in the world … 

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