60 search results for “Special Guest Contributor”

International Warehouses in Global Ecommerce: A Guide

International Warehouses in Global Ecommerce: A Guide

The Beginner’s Guide to International Warehouses in Ecommerce

The western world is no longer the center of ecommerce. Exploding marketing in Asia, throughout European countries, and across both developed and developing nations means one thing … 

Commerce has gone global. 

If you’re already dominating your domestic market, it’s time you began to drive your sales across borders. 

Unfortunately, far too many merchants miss the crucial first step in international ecommerce. 

That step isn’t about products, currencies, multiple storefronts, localization, or even sales. It’s about where your products live before they head out the door … 

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Live Chat: The Most Underused Tool in Your Arsenal

Live Chat: The Most Underused Tool in Your Arsenal

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Hi there! 

Remember the last time you were in a store, contemplating buying something, but you weren't quite sure...then a sales person came and answered the questions that were holding you back from buying? 

That hesitation is very real online too, but the problem is, visitors don't have anyone to help them out. 

Even if you addressed every single hesitation on the product page, it's quite possible that the only thing holding that person back from buying is validation from another human being that they're making the right choice. 

This is why I'm excited to share with you Angela Sokolovska's newest piece on using live chat to increase conversions on your site. She digs into some fascinating research - like, did you know that in one study 64% of respondents said live chat was their preferred method of communication with a business?

There's some really fascinating stuff in this piece that will help you wrap your head around if live chat is right for you. 

As always, If you have any questions, or would like to have us cover something to help you overcome a problem, just shoot me an email ateditor@shopifyplus.com and I'll be sure to get back to you.

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Multi-Channel Attribution: Demystify Your Traffic & Optimize Your ROI

Multi-Channel Attribution: Demystify Your Traffic & Optimize Your ROI

Multi-Channel Attribution

Measuring the effectiveness of multi-channel marketing comes down to two questions: 

(1) Where do your visitors come from? 

(2) What do those visitors do once they arrive? 

Unfortunately, for high-volume merchants whose campaigns spans the billion dollar online-to-offline divide … 

Answering those two questions can feel like a complete mystery.

Good news … it doesn’t have to be. 

The truth is demystify your traffic and optimizing your ROI can both be accomplished through the right application of multi-channel attribution. And you can do that with a tool most every ecommerce organization already uses …

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Multi-Channel Customer Acquisition: 7 Tips from $3.7M+ in Ad Spend

Multi-Channel Customer Acquisition: 7 Tips from $3.7M+ in Ad Spend

Multi-Channel Customer Acquisition: 7 Tips from $3.7M+ in Ad Spend

You know you have a great product, now you need other people to know. 

The problem is you also know that acquiring new visitors and customers is costly. In fact, 92% of online shoppers don’t become new customers on their first visit … nor do they even have that intention. 

How do you improve conversion rates, increase sales, and drive higher returns on your ad spend? 

The answer lies in building multi-channel campaigns for new customer acquisition … 

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Multi-Channel Order Management for Multi-Million Dollar Growth

Multi-Channel Order Management for Multi-Million Dollar Growth

Multi-Channel Order Management for Multi-Million Dollar Growth

Growth has a downside. Especially when it comes to multi-channel order management. 

How do you overcome complexity to get results like … 

  • Reducing inventory error 35% while growing an O2O empire? 
  • Cutting time spent on inventory management in half? 
  • Saving $160K annually through automation? 
Today, seven multi-million business are sharing how they got those results … and more.

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    Native Advertising for Ecommerce: From Content Discovery to Scaling Sales

    Native Advertising for Ecommerce: From Content Discovery to Scaling Sales

    Native Advertising for Ecommerce: From Content Discovery to Scaling Sales

    Clickbait. Vanity traffic. Ad spend you’ll never see a return on. 

    Those are just a few of the assumptions most ecommerce businesses make about native advertising — also known as content discovery. 

    The truth is … native distribution of content marketing is rapidly becoming the fourth leg of the ecommerce stool. Especially for businesses who have already pushed other channels to their limits. 

    Today, we’re taking a high-growth look at how to create, optimize, and scale native advertising in ecommerce … 

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    Personalized Shopping: How Well Are You Paying Attention to Customer Data?

    Personalized Shopping: How Well Are You Paying Attention to Customer Data?

    How Well Do You Know Your Customers?

    Here's a question for you...

    Are you really paying attention to your customer data to create unique experiences, or just relying on apps to do the job for you?

    Bridge Mellichamp from Stitch Labs is back this week with another article in their series about making sense of your data. 

    This one breaks down different examples of how data can be used to create more personal experiences for your customers, the potential pitfalls of not doing so, and some ideas on how you can direct your apps to act more intelligently on the data you have - instead of being content with whatever results they provide. 

    Great read over a cup of coffee, and great stuff to think about as the week gets underway. 

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    SEO for Product Descriptions: 5 Steps with Results, Use Cases & Examples

    SEO for Product Descriptions: 5 Steps with Results, Use Cases & Examples

    SEO for Product Descriptions

    For high-volume online retailers, SEO can play a major role in growing not only organic traffic but conversions and overall sales … 

    The results from the merchants featured in today’s article include a 102% increase in sales from organic traffic, a 227% increase in revenue, an organic search traffic lift of 101%, and a total transactions increase of 297%.

    How? 

    By following five steps to optimize your SEO … 

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    Supercharge Your Instagram Sales Funnel with Lessons from a Multi-Million Dollar Business

    Supercharge Your Instagram Sales Funnel with Lessons from a Multi-Million Dollar Business

    How to Supercharge Your Instagram Sales Funnel (Because We Built a Multimillion-Dollar Business Doing It)

    Back in 2015, Foundr Magazine grew their Instagram following from 0 to 400,000 in less than a year.

    Today, they’re sitting at over a million.

    Followers, however, were just the start.

    Instagram was also central in …

    • Creating a monthly readership of over a 100,000 unique visitors
    • Generating 30,000 new email subscribers in 30 days and eventually building a list of over 250,000
    • Increasing onsite conversions by 30%
    • Bootstrapping themselves into a multimillion-dollar digital-media company

    And they’re far from alone.

    Today, Foundr’s Content Crafter Jonathan Chan reveals not just the tactics they use at Foundr … but how ecommerce brands can supercharge their funnels and drive bottom line results.

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