63 search results for “Special Guest Contributor”

User-Generated Content and Customer Reviews: 10 Commandments from 5.5 Million Data Points

User-Generated Content and Customer Reviews: 10 Commandments from 5.5 Million Data Points

User-Generated Content and Customer Reviews: 10 Commandments from 5.5 Million Data Points

You are not your business’ best salesperson. Nor is anyone else in your company. 

Who is? 

By every conceivable metrics, your best salesperson is any one of the thousands of happy customers you already have.

So, how do you get them to help you sell?

In this article, Yotpo’s CEO walks through the 10 commandments of getting more customer reviews and user-generated content … backed by 5.5 million data points.

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Best Beauty Ecommerce Sites: 15 Brands More than “Skin Deep”

Best Beauty Ecommerce Sites: 15 Brands More than “Skin Deep”

Best Beauty Ecommerce Sites: 15 Brands More than “Skin Deep”

“Beauty” might be it’s moniker … but the ecommerce cosmetics industry can sure get ugly. 

And for good reason. $675 billion reasons by 2020.

Today’s beauty moguls are obsessing over more than the next long-wear formula or highlighter you can see from space. Instead, they’re focused on technological innovation, ethical sourcing, organic biochemicals, and pairing quality with affordability. 

Let’s take a look at the good, the bad, and the — well, you get the idea — of the best beauty ecommerce sites in the world … 

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Ecommerce Email Marketing: 10 Tips to Boost Product Sales

Ecommerce Email Marketing: 10 Tips to Boost Product Sales

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Email marketing accounts for over 7% of all ecommerce transactions, making it the second most effective ecommerce marketing channel behind search (15.8%).

Despite email being around for over 21 years, we’ve never had the opportunity to segment and personalize email marketing at the scale we can today.

With behavioral-triggered email marketing and the ability to segment customers down to the finest distinctions, it’s no surprise that email marketing continues to grow in effectiveness.

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How I Raised $1.1 Million Without a Network or Experience

How I Raised $1.1 Million Without a Network or Experience

...No network? No contacts? No problem.

A new year is just a few days away and there's no better time to start thinking about how you can get your business to do more next year. 

That's why we've asked our friends at BlankLabel.com to share the story of exactly how they raised $1.1 Million dollars after five years of bootstrapping. 

This essay breaks down the step-by-step process their team used including:

  • How they found VC & Angel funding contacts
  • How they worked with recently funded entrepreneurs to get their pitch right
  • What materials they had prepared when a VC invited them to pitch
  • And more

This is an incredibly insightful piece that makes fundraising more approachable. 

Also, I just wanted to say, thank you for an awesome 2015! We won't be publishing again until Monday, so we hope you have a fun and safe New Years celebration!

 

 

 

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How to Create Holiday Gift Guides Worthy of Your Customer’s Attention

How to Create Holiday Gift Guides Worthy of Your Customer’s Attention

Christmas is only 20 days away... have you gotten your shopping done? 

For many of us, the early days of December bring a sense of dread. A haze fills our brains when trying to envision the perfect gifts for our loved ones.

Maybe that's why the term "gift guide" peaks in Google Trends around this time every year.

Gift Guide - Google Trends

This year, ease your customers panic by creating thoughtful gift-guides that meet them where they are. 

We'll show you how. 

 

 

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Top Omni-Channel Logistics & Supply Chain Challenges Ecommerce Founders Must Face

Top Omni-Channel Logistics & Supply Chain Challenges Ecommerce Founders Must Face

Top Omni-Channel Logistics & Supply Chain Challenges in Ecommerce

Today’s ecommerce customer wants it all. And they want it all … right now.

From combining retail locations and online stores, from trying it on to trying it out, from not just purchasing through a variety of interconnected channels but aligning those channels for real-time inventory availability and fulfillment via a host of delivery or pickup choices.

Omni-channel logistics presents an answer. But not before facing four key challenges …

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5 Easy Tips For Getting Started With Conversion Rate Optimization

5 Easy Tips For Getting Started With Conversion Rate Optimization

Get started with Conversion Optimization

Earn more money without having to buy more traffic? 

You'd think it would be easy, but nurturing a testing culture in some companies can be a challenge — you may have to inspire, convince or cajole the nay-sayers to get them excited about conversion optimization.

Fortunately, we got Michael St. Laurent of world class optimization agency WiderFunnel.com, to write an essay to help you get the buy-in you need internally to start building a testing program that will pay out dividends. 

In this article, you'll find 5 easy tips to help you get immediate wins and build a culture that thrives on optimization. 

 

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6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

6 Scientific Principles of Persuasion All Smart Ecommerce Founders Know

Ignore This Email At Your Own Risk

Hey there, 

It's Tommy Walker, the Editor-in-Chief of the Shopify Plus Blog.

Have you ever been to an online store, and for some reason, just couldn't help yourself from buying?

It's rare, I know, but every now and again, a shopping experience is so persuasive, that you're pulled along and it actually makes you feel good when you buy.

Why is that?

What do those stores know that you don't?

Could they subtly be playing tricks on your brain without you knowing...? 

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What Is Ecommerce Automation? The Future of Scaling Your Business Is About Freeing Your Time for What Matters Most

What Is Ecommerce Automation? The Future of Scaling Your Business Is About Freeing Your Time for What Matters Most

What Is Ecommerce Automation

Shopify Flow is the first ecommerce automation platform that reduces manual tasks and frees your organization to focus on what matters. Growing bigger, faster. 

It’s no secret what leads to growth. 

  • Save time 
  • Save money 
  • Sell more 

The trouble with high-volume ecommerce is that third ingredient. Selling more can actually be growth’s worst enemy. 

As your sales increase, so do manual tasks, repetition, and complexity. The only solutions feel like devoting more time, which costs more money.

Until now.

Welcome to the future of ecommerce … automation.

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