34 search results for “Tommy Walker”

3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

3 Common Misconceptions About Conversion Rate Optimization That Are Wasting Your Time

feature

"We got a 300% lift in revenues because we switched 'add to cart' button from green to orange!"

I read stuff like this all the time. It's not only horribly mis-informed but it can be damaging for business owners who execute baseless split-tests that lead to little or no real insight.

For ecommerce entrepreneurs who pride themselves on making the most out of every visitor, it's infuriating to be sold on - and subsequently invest in - conversion optimization tools, only to find after your first split test there were no real lifts at all.

The problem is, there's a good deal of information that is misleads the reader into thinking "If I just swap a headline, or change a button color, or 'fix' my call to action, the revenue will start pouring in!"  

But that's far from true. 

Continue reading

We Need to Talk About Black Friday

We Need to Talk About Black Friday

We Need to Talk About Preparing For Black Friday

“This year will be different.”

“The agency has been working directly with the server company.”

“We’ve invested in extra backups.”

“The dry runs have all gone well.”

“A gold star partner will be waiting standby.”

“This year will be different.”

But deep down, you know…

Continue reading

Behavioral Design: The Surprising Link Between Ecommerce & Video Game Design

Behavioral Design: The Surprising Link Between Ecommerce & Video Game Design

feature

What if I told you that video game designers were purposefully manipulating your brain chemistry to get you more and more invested in their virtual worlds?

So what, right?

I mean, video games are for kids, and you’re a fancy ecommerce entrepreneur who has better things to do with their time than read about video games.

But think about it for a second. Both video games and online shopping take place on a screen, require direct input from the user, and those interactions can change the user and the world around them.

As it turns out, both video games and online shopping activate the same reward centers in the brain, and have surprisingly similar effects on their participants.

Continue reading

How to Calculate Free Shipping Thresholds

How to Calculate Free Shipping Thresholds

How much should it be? 

"$25?"

"$50?"

"$75?"

60% of businesses report free shipping thresholds to be their most valuable marketing tools, and 3 out of 4 consumers agree that they'll spend a little extra in order to meet the free shipping requirements. 

But it's not so easy to set. 

Too low, and your operational costs will destroy your margins. Too high, and you risk angering your most loyal customer base. 

Today, let's demystify how to set the free shipping threshold once and for all, shall we?

Continue reading

Omni-Channel Retailing Isn’t The Future, It’s Now

Omni-Channel Retailing Isn’t The Future, It’s Now

Omni channel retailing isn't the future, it's now

In five years time consumers won't stand for single-channel shopping. 

Seamless, customer aware experiences across all channels will be the norm.

Anything else will be as archaic as waiting in line at the one hour photo.

Yet, research indicates many retailers still view "omni-channel" as a lower priority than marketing, mobile, or merchandising - while others are seeing 5-10% increases in profitability per customer, 30% lifts in CLTV, and 9.5% increase in YOY revenue.

This is why you need to start thinking about omni-channel now.  

 

 

 

 

 

Continue reading

14 Video Ads That Blew Our Minds In 2015

14 Video Ads That Blew Our Minds In 2015

You'll laugh, you'll cry, you'll hurt...

What is it about a video or TV ad that makes you forget it’s a promotion for a product?

Is it so funny that you just have to share it with friends? Or, does it make you cry every time you see it – even though you already know how it ends?

Because you're likely waiting out the week just to get started on your vacation, we thought we'd put together a list of our favorite ads from 2015, and invite you to share some of your favorites too. 

And don't worry, if the boss asks what you're doing, just let them know you're "researching" for ideas for next year ;-)

 

Continue reading

Navigation Design: The Overlooked Secret to Getting People to Find and Buy More Products

Navigation Design: The Overlooked Secret to Getting People to Find and Buy More Products

 When was the last time (if ever) you really put time and effort into overhauling your store's navigation, and more broadly, the whole header section?

Years of testing and eye tracking studies have shown that the header section is one of the most important areas of any website. It's the first thing that visitors look at and thus, it's the first point of real contact that you'll have with your visitors.

The way that you structure your navigation menu could literally make or break your business. It's that important. It's time to take a closer look at what goes into designing navigation that gets results.

Continue reading

Omni-Channel vs Multi-Channel: What is the Difference and Why Does It Matter?

Omni-Channel vs Multi-Channel: What is the Difference and Why Does It Matter?

Omni-channel vs Multi-channel

Omni-channel and multi-channel are buzzwords…but that doesn’t mean they can’t yield insight. Here’s a detailed and hands-on look at both in action.

There’s nothing like a buzzword to get the mouth watering and the mind swimming. 

In fact, the only thing better than one buzzword … is two. 

When it comes to commerce — not just ecommerce but the overlapping worlds of online retail, social selling, digital marketplaces, and physical storefronts — the reigning champions are omni-channel and multi-channel. 

Unfortunately, heat doesn’t always mean light.

The starting point for choosing between omni-channel vs multi-channel — and developing a successful approach for each — is understanding the differences.

To do that, let’s look at each in turn, complete with a detailed and hands-on walk through of exactly what each looks like in action …

Continue reading