How much should it be?
60% of businesses report free shipping thresholds to be their most valuable marketing tools, and 3 out of 4 consumers agree that they'll spend a little extra in order to meet the free shipping requirements.
But it's not so easy to set.
Too low, and your operational costs will destroy your margins. Too high, and you risk angering your most loyal customer base.
Today, let's demystify how to set the free shipping threshold once and for all, shall we?